The Influence of Commodity Presentation Mode on Online Shopping Decision Preference Induced by the Serial Position Effect

The Influence of Commodity Presentation Mode on Online Shopping Decision Preference Induced by the Serial Position Effect

The information cluster that supports the final decision in a decision task is usually presented as a series of information. According to the serial position effect, the decision result is easily affected by the presentation order of the information. In this study, we seek to investigate how the pre...

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Bibliographic Details
Main Authors: Zhiman Zhu, Ningyue Peng, Yafeng Niu, Haiyan Wang, Chengqi Xue
Format: Article
Language:English
Published: MDPI AG 2021-10-01
Series:Applied Sciences
Subjects:
serial position effect
information presentation
evaluation mode
decision-making biases
consumer decision-making
decision support systems
Online Access:https://www.mdpi.com/2076-3417/11/20/9671

Internet

https://www.mdpi.com/2076-3417/11/20/9671

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