Chatbots — an organisation’s friend or foe?

In recent years, the use of artificial intelligence has increased tremendously and the hospitality industry has not gone unaffected. Nowadays, chatbots, which simulate human conversations, are almost indispensable in the customer service branch of hospitality. Where organisations started rapidly wit...

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Bibliographic Details
Main Authors: Emma Carter, Charlotte Knol
Format: Article
Language:English
Published: Taylor & Francis Group 2019-07-01
Series:Research in Hospitality Management
Subjects:
Online Access:http://dx.doi.org/10.1080/22243534.2019.1689700
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author Emma Carter
Charlotte Knol
author_facet Emma Carter
Charlotte Knol
author_sort Emma Carter
collection DOAJ
description In recent years, the use of artificial intelligence has increased tremendously and the hospitality industry has not gone unaffected. Nowadays, chatbots, which simulate human conversations, are almost indispensable in the customer service branch of hospitality. Where organisations started rapidly with the introduction of this new technology, they are now raising the question of whether or not this technological evolution is a good development for this industry. On the one hand, chatbots improve and accelerate customer service, saving time and labour costs. On the other hand, there are privacy and security concerns, lack of personality and lack of research resulting in errors and financial expenses. Presently, chatbots are seen as a technology to support human service, but due to rapid development this situation is open to change.
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spelling doaj.art-26822121a4cd401387ae216522e77d3e2023-11-02T13:54:03ZengTaylor & Francis GroupResearch in Hospitality Management2224-35342415-51522019-07-019211311610.1080/22243534.2019.16897001689700Chatbots — an organisation’s friend or foe?Emma Carter0Charlotte Knol1NHL Stenden University of Applied SciencesNHL Stenden University of Applied SciencesIn recent years, the use of artificial intelligence has increased tremendously and the hospitality industry has not gone unaffected. Nowadays, chatbots, which simulate human conversations, are almost indispensable in the customer service branch of hospitality. Where organisations started rapidly with the introduction of this new technology, they are now raising the question of whether or not this technological evolution is a good development for this industry. On the one hand, chatbots improve and accelerate customer service, saving time and labour costs. On the other hand, there are privacy and security concerns, lack of personality and lack of research resulting in errors and financial expenses. Presently, chatbots are seen as a technology to support human service, but due to rapid development this situation is open to change.http://dx.doi.org/10.1080/22243534.2019.1689700artificial intelligence (ai)chatbotshospitality industryhuman resource management (hrm)
spellingShingle Emma Carter
Charlotte Knol
Chatbots — an organisation’s friend or foe?
Research in Hospitality Management
artificial intelligence (ai)
chatbots
hospitality industry
human resource management (hrm)
title Chatbots — an organisation’s friend or foe?
title_full Chatbots — an organisation’s friend or foe?
title_fullStr Chatbots — an organisation’s friend or foe?
title_full_unstemmed Chatbots — an organisation’s friend or foe?
title_short Chatbots — an organisation’s friend or foe?
title_sort chatbots an organisation s friend or foe
topic artificial intelligence (ai)
chatbots
hospitality industry
human resource management (hrm)
url http://dx.doi.org/10.1080/22243534.2019.1689700
work_keys_str_mv AT emmacarter chatbotsanorganisationsfriendorfoe
AT charlotteknol chatbotsanorganisationsfriendorfoe