Gender and the market for modern art in the United States
Between the inter-war years and 1960s, there was a radical shift in the art market status of modern art in the United States. This was not simply a matter of time. This article argues that there was a re-gendering of the discourse of art patronage in America, with modern art being re-presented—as ne...
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| Format: | Article |
| Language: | English |
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University of West London
2022-04-01
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| Series: | New Vistas |
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| Online Access: | http://uwlpress.uwl.ac.uk/newvistas/article/id/199/ |
| Summary: | Between the inter-war years and 1960s, there was a radical shift in the art market status of modern art in the United States. This was not simply a matter of time. This article argues that there was a re-gendering of the discourse of art patronage in America, with modern art being re-presented—as never before—to the potential collector as being if not masculine then ‘not feminine’. It is argued that the Museum of Modern Art, New York, explicitly set out to re-gender collecting discourse as part of its overall aim of enhancing the status of modern art in America. |
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| ISSN: | 2056-9688 |