Regional identity in rural development: Three case studies of regional branding
Within the globalizing world, regions and their identities are subjected to great pressure. At present, places are engaged in a process of “territorial competition” in an integrated world economy. The identity of the region can be used as a starting point to brand a region and differentiate it from...
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| Format: | Article |
| Language: | English |
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University of Debrecen
2010-10-01
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| Series: | Apstract: Applied Studies in Agribusiness and Commerce |
| Subjects: | |
| Online Access: | https://ojs.lib.unideb.hu/apstract/article/view/7625 |
| _version_ | 1818387934646108160 |
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| author | Lies Messely Joost Dessein Ludwig Lauwers |
| author_facet | Lies Messely Joost Dessein Ludwig Lauwers |
| author_sort | Lies Messely |
| collection | DOAJ |
| description | Within the globalizing world, regions and their identities are subjected to great pressure. At present, places are engaged in a process of “territorial competition” in an integrated world economy. The identity of the region can be used as a starting point to brand a region and differentiate it from others. In the regional branding process, the region as a whole becomes a product or brand and offers a “basket” of regional products and services. Regional branding is aimed at creating a more distinctive image or reputation, which helps to increase regional competitiveness. This paper discusses the possibility of regional identity as a mobilizing force for rural development, by studying best practice examples of regional branding. Using the grounded theory approach, we conducted interviews in three case regions:West Cork (Ireland), Groene Woud (the Netherlands) and Pajottenland (Belgium). The study of these cases led to the formulation of critical success factors on the organization of regional branding. Comparative analysis of the cases demonstrates the importance of passionate initiators as ambassadors of the region and the advantage of a well-coordinated internal network in the region. Next to that, the internal marketing of the region is considered an important critical success factors. |
| first_indexed | 2024-12-14T04:17:50Z |
| format | Article |
| id | doaj.art-26971f8244cc4f7a85174d8da1994d9d |
| institution | Directory Open Access Journal |
| issn | 1789-221X 1789-7874 |
| language | English |
| last_indexed | 2024-12-14T04:17:50Z |
| publishDate | 2010-10-01 |
| publisher | University of Debrecen |
| record_format | Article |
| series | Apstract: Applied Studies in Agribusiness and Commerce |
| spelling | doaj.art-26971f8244cc4f7a85174d8da1994d9d2022-12-21T23:17:29ZengUniversity of DebrecenApstract: Applied Studies in Agribusiness and Commerce1789-221X1789-78742010-10-0143-410.19041/APSTRACT/2010/3-4/3Regional identity in rural development: Three case studies of regional brandingLies Messely0Joost Dessein1Ludwig Lauwers2Institute for Agricultural and Fisheries Research, Social Sciences UnitInstitute for Agricultural and Fisheries Research, Social Sciences Unit, Burg.Van Gansberghelaan 115 box 2, 9820 Merelbeke, Belgium ; Ghent University, Faculty of Bioscience Engineering, Coupure Links 653, 9000 Gent, BelgiumInstitute for Agricultural and Fisheries Research, Social Sciences Unit, Burg.Van Gansberghelaan 115 box 2, 9820 Merelbeke, Belgium ; Ghent University, Faculty of Bioscience Engineering, Coupure Links 653, 9000 Gent, BelgiumWithin the globalizing world, regions and their identities are subjected to great pressure. At present, places are engaged in a process of “territorial competition” in an integrated world economy. The identity of the region can be used as a starting point to brand a region and differentiate it from others. In the regional branding process, the region as a whole becomes a product or brand and offers a “basket” of regional products and services. Regional branding is aimed at creating a more distinctive image or reputation, which helps to increase regional competitiveness. This paper discusses the possibility of regional identity as a mobilizing force for rural development, by studying best practice examples of regional branding. Using the grounded theory approach, we conducted interviews in three case regions:West Cork (Ireland), Groene Woud (the Netherlands) and Pajottenland (Belgium). The study of these cases led to the formulation of critical success factors on the organization of regional branding. Comparative analysis of the cases demonstrates the importance of passionate initiators as ambassadors of the region and the advantage of a well-coordinated internal network in the region. Next to that, the internal marketing of the region is considered an important critical success factors.https://ojs.lib.unideb.hu/apstract/article/view/7625regional identityregional brandingrural development |
| spellingShingle | Lies Messely Joost Dessein Ludwig Lauwers Regional identity in rural development: Three case studies of regional branding Apstract: Applied Studies in Agribusiness and Commerce regional identity regional branding rural development |
| title | Regional identity in rural development: Three case studies of regional branding |
| title_full | Regional identity in rural development: Three case studies of regional branding |
| title_fullStr | Regional identity in rural development: Three case studies of regional branding |
| title_full_unstemmed | Regional identity in rural development: Three case studies of regional branding |
| title_short | Regional identity in rural development: Three case studies of regional branding |
| title_sort | regional identity in rural development three case studies of regional branding |
| topic | regional identity regional branding rural development |
| url | https://ojs.lib.unideb.hu/apstract/article/view/7625 |
| work_keys_str_mv | AT liesmessely regionalidentityinruraldevelopmentthreecasestudiesofregionalbranding AT joostdessein regionalidentityinruraldevelopmentthreecasestudiesofregionalbranding AT ludwiglauwers regionalidentityinruraldevelopmentthreecasestudiesofregionalbranding |