Pengaruh Harga, Kualitas Produk dan Pengetahuan Halal Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget dengan Minat Beli Sebagai Variabel Intervening
Halal and non-halal meat zoning policies impact consumer intentions for a product. The product, Fiesta Chicken Nugget in Salatiga, is one of them. Whether positive or negative, the policy will impact the sale of processed meat products. This research is based on the background of processed chicken m...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
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Institut Agama Islam Negeri Ponorogo
2022-07-01
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| Series: | Invest Journal of Sharia & Economic Law |
| Subjects: | |
| Online Access: | https://jurnal.iainponorogo.ac.id/index.php/invest/article/view/3830 |
| _version_ | 1797659294338908160 |
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| author | Nur Linna Isti Lisdiani Arna Asna Annisa |
| author_facet | Nur Linna Isti Lisdiani Arna Asna Annisa |
| author_sort | Nur Linna Isti Lisdiani |
| collection | DOAJ |
| description | Halal and non-halal meat zoning policies impact consumer intentions for a product. The product, Fiesta Chicken Nugget in Salatiga, is one of them. Whether positive or negative, the policy will impact the sale of processed meat products. This research is based on the background of processed chicken meat products, namely Fiesta Chicken Nugget in Salatiga, which is affected by the Halal Zoning policy. The study aimed to determine the effect of price, product quality, and consumer knowledge of halal on purchasing decisions for Fiesta Chicken Nugget products in Salatiga City, with buying interest as an intervening variable. This research uses quantitative research. The sampling technique used purposive sampling with a total of 100 respondents. This study conducted validity, reliability, correlation coefficient, determination coefficient, regression analysis, t-test with SPSS application and Sobel analysis to test the effect of intervening variables. The results of the hypothesis stated that price, product quality, halal knowledge, and buying interest had a positive and significant effect on purchasing decisions. While the study's results indicate that price and product quality affect buying interest, halal knowledge does not. Then the price, halal knowledge and buying interest do not affect purchasing decisions, but product quality does affect the Fiesta Chicken Nugget product. |
| first_indexed | 2024-03-11T18:12:55Z |
| format | Article |
| id | doaj.art-2698b240bff24ecf8195e8790edff228 |
| institution | Directory Open Access Journal |
| issn | 2776-4982 2776-4354 |
| language | Arabic |
| last_indexed | 2024-03-11T18:12:55Z |
| publishDate | 2022-07-01 |
| publisher | Institut Agama Islam Negeri Ponorogo |
| record_format | Article |
| series | Invest Journal of Sharia & Economic Law |
| spelling | doaj.art-2698b240bff24ecf8195e8790edff2282023-10-16T09:48:29ZaraInstitut Agama Islam Negeri PonorogoInvest Journal of Sharia & Economic Law2776-49822776-43542022-07-0121799110.21154/invest.v2i1.38302027Pengaruh Harga, Kualitas Produk dan Pengetahuan Halal Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget dengan Minat Beli Sebagai Variabel InterveningNur Linna Isti Lisdiani0Arna Asna Annisa1Institut Agama Islam Negeri SalatigaInstitut Agama Islam Negeri SalatigaHalal and non-halal meat zoning policies impact consumer intentions for a product. The product, Fiesta Chicken Nugget in Salatiga, is one of them. Whether positive or negative, the policy will impact the sale of processed meat products. This research is based on the background of processed chicken meat products, namely Fiesta Chicken Nugget in Salatiga, which is affected by the Halal Zoning policy. The study aimed to determine the effect of price, product quality, and consumer knowledge of halal on purchasing decisions for Fiesta Chicken Nugget products in Salatiga City, with buying interest as an intervening variable. This research uses quantitative research. The sampling technique used purposive sampling with a total of 100 respondents. This study conducted validity, reliability, correlation coefficient, determination coefficient, regression analysis, t-test with SPSS application and Sobel analysis to test the effect of intervening variables. The results of the hypothesis stated that price, product quality, halal knowledge, and buying interest had a positive and significant effect on purchasing decisions. While the study's results indicate that price and product quality affect buying interest, halal knowledge does not. Then the price, halal knowledge and buying interest do not affect purchasing decisions, but product quality does affect the Fiesta Chicken Nugget product.https://jurnal.iainponorogo.ac.id/index.php/invest/article/view/3830halal knowledgepriceproduct qualitypurchase decisionpurchase interest |
| spellingShingle | Nur Linna Isti Lisdiani Arna Asna Annisa Pengaruh Harga, Kualitas Produk dan Pengetahuan Halal Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget dengan Minat Beli Sebagai Variabel Intervening Invest Journal of Sharia & Economic Law halal knowledge price product quality purchase decision purchase interest |
| title | Pengaruh Harga, Kualitas Produk dan Pengetahuan Halal Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget dengan Minat Beli Sebagai Variabel Intervening |
| title_full | Pengaruh Harga, Kualitas Produk dan Pengetahuan Halal Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget dengan Minat Beli Sebagai Variabel Intervening |
| title_fullStr | Pengaruh Harga, Kualitas Produk dan Pengetahuan Halal Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget dengan Minat Beli Sebagai Variabel Intervening |
| title_full_unstemmed | Pengaruh Harga, Kualitas Produk dan Pengetahuan Halal Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget dengan Minat Beli Sebagai Variabel Intervening |
| title_short | Pengaruh Harga, Kualitas Produk dan Pengetahuan Halal Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget dengan Minat Beli Sebagai Variabel Intervening |
| title_sort | pengaruh harga kualitas produk dan pengetahuan halal terhadap keputusan pembelian produk fiesta chicken nugget dengan minat beli sebagai variabel intervening |
| topic | halal knowledge price product quality purchase decision purchase interest |
| url | https://jurnal.iainponorogo.ac.id/index.php/invest/article/view/3830 |
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