Pengaruh Harga, Kualitas Produk dan Pengetahuan Halal Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget dengan Minat Beli Sebagai Variabel Intervening

Pengaruh Harga, Kualitas Produk dan Pengetahuan Halal Terhadap Keputusan Pembelian Produk Fiesta Chicken Nugget dengan Minat Beli Sebagai Variabel Intervening

Halal and non-halal meat zoning policies impact consumer intentions for a product. The product, Fiesta Chicken Nugget in Salatiga, is one of them. Whether positive or negative, the policy will impact the sale of processed meat products. This research is based on the background of processed chicken m...

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Bibliographic Details
Main Authors: Nur Linna Isti Lisdiani, Arna Asna Annisa
Format: Article
Language:Arabic
Published: Institut Agama Islam Negeri Ponorogo 2022-07-01
Series:Invest Journal of Sharia & Economic Law
Subjects:
halal knowledge
price
product quality
purchase decision
purchase interest
Online Access:https://jurnal.iainponorogo.ac.id/index.php/invest/article/view/3830

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