Current Status and Issues of Research on the Internationalization of Restaurant Chains:
While it is not an overstatement to say that the “Internationalization of restaurant chains” had been led by American restaurant chains over many years, it has entered a new phase in the 21st century, as the internationalization of Asian restaurant chains has expanded, being led by Japanese restaura...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2018-12-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/38/2/38_2018.042/_html/-char/en |