PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN BUDAYA GUSJIGANG TERHADAP LOYALITAS PELANGGAN

PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN BUDAYA GUSJIGANG TERHADAP LOYALITAS PELANGGAN

Purpose of this research is to determine how the positive and significant impact of service quality, customer satisfaction, customer loyalty and gusjigang culture partially or simultaneously to customer loyalty. The population in this research was a customer of the grocery store in the Pasar Kliwon...

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Bibliographic Details
Main Authors: Ulya Himawati, Sucihatiningsih Dian Wisika Prajanti, Wijang Sakitri
Format: Article
Language:English
Published: Universitas Negeri Semarang 2017-10-01
Series:Economic Education Analysis Journal
Subjects:
Customer
Customer Loyalty
Gusjigang Culture
Satisfaction
Service Quality
Online Access:https://journal.unnes.ac.id/sju/index.php/eeaj/article/view/20332

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