The Evaluation of the Local Beer Industry during the COVID-19 Pandemic and Its Relationship with Open Innovation

The Evaluation of the Local Beer Industry during the COVID-19 Pandemic and Its Relationship with Open Innovation

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ABSTRACT: The beer industry is one of the businesses affected during the COVID-19 pandemic. Despite the exponential growth of the beer industry throughout the years, this aspect of the beverage industry has gained limited attention and has been underexplored. This study aimed to provide a better and...

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Bibliographic Details
Main Authors: Ardvin Kester S. Ong, Arianne R. Pequeña, Yogi Tri Prasetyo, Thanatorn Chuenyindee, Thapanat Buaphiban, Satria Fadil Persada, Reny Nadlifatin
Format: Article
Language:English
Published: Elsevier 2022-09-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
beer
consumer preference
conjoint analysis
COVID-19 pandemic
expenditure
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853122007284

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