Giants with Feet of Clay? An Inquiry into User Payment Patterns for Subscription Video-on-Demand Services
Subscription video-on-demand platforms such as Netflix and HBO Max are being increasingly challenged by the widespread practice of sharing accounts with individuals outside the household. Platforms face a massive loss of revenue due to the opportunistic behavior of many users who enjoy content witho...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-05-01
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| Series: | Administrative Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3387/13/5/122 |
| _version_ | 1797818831259828224 |
|---|---|
| author | Ignacio Redondo Diana Serrano |
| author_facet | Ignacio Redondo Diana Serrano |
| author_sort | Ignacio Redondo |
| collection | DOAJ |
| description | Subscription video-on-demand platforms such as Netflix and HBO Max are being increasingly challenged by the widespread practice of sharing accounts with individuals outside the household. Platforms face a massive loss of revenue due to the opportunistic behavior of many users who enjoy content without paying anything or paying only a part of the required subscription fees. This study explores which factors influence platform users to pay all, part, or none of the subscription fees. Using a cross-sectional survey from Spain, various demographic, attitudinal, and behavioral factors were identified as predictors of the patterns of full, partial, and non-payment. The findings may help platform managers tailor some interventions to monetize a larger number of actual users by deterring the opportunistic payment patterns without discouraging the full payment pattern. |
| first_indexed | 2024-03-13T09:13:54Z |
| format | Article |
| id | doaj.art-26ca749813b84d74a8c34e0a4ea6878f |
| institution | Directory Open Access Journal |
| issn | 2076-3387 |
| language | English |
| last_indexed | 2024-03-13T09:13:54Z |
| publishDate | 2023-05-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Administrative Sciences |
| spelling | doaj.art-26ca749813b84d74a8c34e0a4ea6878f2023-05-26T13:20:29ZengMDPI AGAdministrative Sciences2076-33872023-05-011312212210.3390/admsci13050122Giants with Feet of Clay? An Inquiry into User Payment Patterns for Subscription Video-on-Demand ServicesIgnacio Redondo0Diana Serrano1Departamento de Financiación e Investigación Comercial, Universidad Autónoma de Madrid, 28049 Madrid, SpainDepartamento de Financiación e Investigación Comercial, Universidad Autónoma de Madrid, 28049 Madrid, SpainSubscription video-on-demand platforms such as Netflix and HBO Max are being increasingly challenged by the widespread practice of sharing accounts with individuals outside the household. Platforms face a massive loss of revenue due to the opportunistic behavior of many users who enjoy content without paying anything or paying only a part of the required subscription fees. This study explores which factors influence platform users to pay all, part, or none of the subscription fees. Using a cross-sectional survey from Spain, various demographic, attitudinal, and behavioral factors were identified as predictors of the patterns of full, partial, and non-payment. The findings may help platform managers tailor some interventions to monetize a larger number of actual users by deterring the opportunistic payment patterns without discouraging the full payment pattern.https://www.mdpi.com/2076-3387/13/5/122film businessconsumer behavioraccount sharingdigital piracy |
| spellingShingle | Ignacio Redondo Diana Serrano Giants with Feet of Clay? An Inquiry into User Payment Patterns for Subscription Video-on-Demand Services Administrative Sciences film business consumer behavior account sharing digital piracy |
| title | Giants with Feet of Clay? An Inquiry into User Payment Patterns for Subscription Video-on-Demand Services |
| title_full | Giants with Feet of Clay? An Inquiry into User Payment Patterns for Subscription Video-on-Demand Services |
| title_fullStr | Giants with Feet of Clay? An Inquiry into User Payment Patterns for Subscription Video-on-Demand Services |
| title_full_unstemmed | Giants with Feet of Clay? An Inquiry into User Payment Patterns for Subscription Video-on-Demand Services |
| title_short | Giants with Feet of Clay? An Inquiry into User Payment Patterns for Subscription Video-on-Demand Services |
| title_sort | giants with feet of clay an inquiry into user payment patterns for subscription video on demand services |
| topic | film business consumer behavior account sharing digital piracy |
| url | https://www.mdpi.com/2076-3387/13/5/122 |
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