Do Store Atmosphere and Perceived Value Matter in Satisfying and Predicting the Millennials’ Behavioral Intention in a Café Setting?

Do Store Atmosphere and Perceived Value Matter in Satisfying and Predicting the Millennials’ Behavioral Intention in a Café Setting?

The purpose of this research was to determine the effects of store atmosphere and perceived value on customer satisfaction and its impact on behavioral intention on the millennial segment. This type of research was a quantitative method using associative research approach and Partial Least Squares S...

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Bibliographic Details
Main Authors: Martinus Fieser Sitinjak, Christian Haposan Pangaribuan, Nabila Tafriza
Format: Article
Language:English
Published: Bina Nusantara University 2019-03-01
Series:Binus Business Review
Subjects:
store atmosphere, perceived value, millennial generation, behavioral intention
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/5345

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