Outside the cities: Tourism pathways in South Africa’s small towns and rural areas.

In South Africa the major share of tourism and its benefits flows geographically to metropolitan areas and secondary cities. Across the international experience tourism is recognised as a critical sector for economic development in small towns and rural areas. In common with the international trends...

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Main Author: Professor C. M. Rogerson
Format: Article
Language:English
Published: AfricaJournals 2016-07-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_3_vol_5__3__final.pdf
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author Professor C. M. Rogerson
author_facet Professor C. M. Rogerson
author_sort Professor C. M. Rogerson
collection DOAJ
description In South Africa the major share of tourism and its benefits flows geographically to metropolitan areas and secondary cities. Across the international experience tourism is recognised as a critical sector for economic development in small towns and rural areas. In common with the international trends tourism is increasingly identified as a potential driver for small town economic diversification as well as for promoting rural development in South Africa. Against this policy backdrop the paper examines the nature of tourism development and flows which are occurring outside of South Africa’s cities. An analysis of data extracted from the Global Insight tourism base provides a macro-view of tourism trends beyond that of South Africa’s metropolitan areas and secondary cities. It is revealed that whereas tourism destinations outside the cities account for 43.5 percent of total tourism trips these areas capture only 31 percent of total tourism spending. Tourism flows outside the cities are strongly dominated by domestic rather than international travellers. In terms of purpose of travel, visiting friends and relatives (VFR) tourism is the most important; small towns and rural areas are destinations for 50 percent of all VFR travel in South Africa. The results of this analysis have implications for tourism-led planning for local development.
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spelling doaj.art-26f4e05845ce43ee978316a0ef27faed2022-12-21T19:11:46ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2016-07-0153Outside the cities: Tourism pathways in South Africa’s small towns and rural areas.Professor C. M. Rogerson 0School of Tourism & Hospitality, University of JohannesburgIn South Africa the major share of tourism and its benefits flows geographically to metropolitan areas and secondary cities. Across the international experience tourism is recognised as a critical sector for economic development in small towns and rural areas. In common with the international trends tourism is increasingly identified as a potential driver for small town economic diversification as well as for promoting rural development in South Africa. Against this policy backdrop the paper examines the nature of tourism development and flows which are occurring outside of South Africa’s cities. An analysis of data extracted from the Global Insight tourism base provides a macro-view of tourism trends beyond that of South Africa’s metropolitan areas and secondary cities. It is revealed that whereas tourism destinations outside the cities account for 43.5 percent of total tourism trips these areas capture only 31 percent of total tourism spending. Tourism flows outside the cities are strongly dominated by domestic rather than international travellers. In terms of purpose of travel, visiting friends and relatives (VFR) tourism is the most important; small towns and rural areas are destinations for 50 percent of all VFR travel in South Africa. The results of this analysis have implications for tourism-led planning for local development.http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_3_vol_5__3__final.pdfsmall town tourismrural tourismdomestic tourismVFR travelSouth Africa
spellingShingle Professor C. M. Rogerson
Outside the cities: Tourism pathways in South Africa’s small towns and rural areas.
African Journal of Hospitality, Tourism and Leisure
small town tourism
rural tourism
domestic tourism
VFR travel
South Africa
title Outside the cities: Tourism pathways in South Africa’s small towns and rural areas.
title_full Outside the cities: Tourism pathways in South Africa’s small towns and rural areas.
title_fullStr Outside the cities: Tourism pathways in South Africa’s small towns and rural areas.
title_full_unstemmed Outside the cities: Tourism pathways in South Africa’s small towns and rural areas.
title_short Outside the cities: Tourism pathways in South Africa’s small towns and rural areas.
title_sort outside the cities tourism pathways in south africa s small towns and rural areas
topic small town tourism
rural tourism
domestic tourism
VFR travel
South Africa
url http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_3_vol_5__3__final.pdf
work_keys_str_mv AT professorcmrogerson outsidethecitiestourismpathwaysinsouthafricassmalltownsandruralareas