The impact of the mode of thought in complex decisions: intuitive decisions are better

A number of recent studies have reported that decision-quality is enhanced under conditions of inattention or distraction (unconscious-thought; Dijksterhuis, 2004; Dijksterhuis et al., 2006; Dijksterhuis & Nordgren, 2006). These reports have generated considerable controversy, for both exper...

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Main Authors: Marius eUsher, Zohar eRusso, Mark eWeyers, Ran eBrauner, Dan eZakay
Format: Article
Language:English
Published: Frontiers Media S.A. 2011-03-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2011.00037/full
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author Marius eUsher
Marius eUsher
Zohar eRusso
Mark eWeyers
Ran eBrauner
Dan eZakay
Dan eZakay
author_facet Marius eUsher
Marius eUsher
Zohar eRusso
Mark eWeyers
Ran eBrauner
Dan eZakay
Dan eZakay
author_sort Marius eUsher
collection DOAJ
description A number of recent studies have reported that decision-quality is enhanced under conditions of inattention or distraction (unconscious-thought; Dijksterhuis, 2004; Dijksterhuis et al., 2006; Dijksterhuis & Nordgren, 2006). These reports have generated considerable controversy, for both experimental (problems of replication) and theoretical reasons (interpretation). Here we report the results of four experiments. The first experiment replicates the unconscious thought effect, under conditions that validate and control the subjective criterion of decision quality. The second and third experiments examine the impact of a mode of thought manipulation (without distraction) on decision quality in immediate decisions. Here we find that intuitive or affective manipulations improve decision quality compared to analytic/deliberation manipulations. The fourth experiment combines the two methods (distraction and mode of thought manipulations) and demonstrates enhanced decision quality, in a situation that attempts to preserve ecological validity. The results are interpreted within a framework that is based on two interacting subsystems of decision-making: an affective/intuition based system and an analytic/deliberation system.
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spelling doaj.art-2704a6d962b04d7f8900f7cc2d54017e2022-12-21T19:43:19ZengFrontiers Media S.A.Frontiers in Psychology1664-10782011-03-01210.3389/fpsyg.2011.000379517The impact of the mode of thought in complex decisions: intuitive decisions are betterMarius eUsher0Marius eUsher1Zohar eRusso2Mark eWeyers3Ran eBrauner4Dan eZakay5Dan eZakay6Tel Aviv UniversityBirkbeck, University of LondonTel Aviv UniversityUniversity College LondonTel Aviv UniversityTel Aviv UniversityInterdisciplinary CenterA number of recent studies have reported that decision-quality is enhanced under conditions of inattention or distraction (unconscious-thought; Dijksterhuis, 2004; Dijksterhuis et al., 2006; Dijksterhuis & Nordgren, 2006). These reports have generated considerable controversy, for both experimental (problems of replication) and theoretical reasons (interpretation). Here we report the results of four experiments. The first experiment replicates the unconscious thought effect, under conditions that validate and control the subjective criterion of decision quality. The second and third experiments examine the impact of a mode of thought manipulation (without distraction) on decision quality in immediate decisions. Here we find that intuitive or affective manipulations improve decision quality compared to analytic/deliberation manipulations. The fourth experiment combines the two methods (distraction and mode of thought manipulations) and demonstrates enhanced decision quality, in a situation that attempts to preserve ecological validity. The results are interpreted within a framework that is based on two interacting subsystems of decision-making: an affective/intuition based system and an analytic/deliberation system.http://journal.frontiersin.org/Journal/10.3389/fpsyg.2011.00037/fullAffectIntuitionimplicit learningdistractioncomplex decisionstwo system theory
spellingShingle Marius eUsher
Marius eUsher
Zohar eRusso
Mark eWeyers
Ran eBrauner
Dan eZakay
Dan eZakay
The impact of the mode of thought in complex decisions: intuitive decisions are better
Frontiers in Psychology
Affect
Intuition
implicit learning
distraction
complex decisions
two system theory
title The impact of the mode of thought in complex decisions: intuitive decisions are better
title_full The impact of the mode of thought in complex decisions: intuitive decisions are better
title_fullStr The impact of the mode of thought in complex decisions: intuitive decisions are better
title_full_unstemmed The impact of the mode of thought in complex decisions: intuitive decisions are better
title_short The impact of the mode of thought in complex decisions: intuitive decisions are better
title_sort impact of the mode of thought in complex decisions intuitive decisions are better
topic Affect
Intuition
implicit learning
distraction
complex decisions
two system theory
url http://journal.frontiersin.org/Journal/10.3389/fpsyg.2011.00037/full
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