Semantic Aspects of Perception of Different Types of Residential Buildings According to the Associative Experiment

Visual environment of modern large cities is characterized by a wide representation of built elements. Some of them — residential buildings in particular — due to their prevalence, play a significant role in the citizens’ everyday perception experience. Moreover, the resulting image of su...

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Main Author: O.A. Kaptsevich
Format: Article
Language:Russian
Published: Moscow State University of Psychology and Education 2022-01-01
Series:Экспериментальная психология
Online Access:https://psyjournals.ru/en/exp/2022/n1/Kaptsevich.shtml
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author O.A. Kaptsevich
author_facet O.A. Kaptsevich
author_sort O.A. Kaptsevich
collection DOAJ
description Visual environment of modern large cities is characterized by a wide representation of built elements. Some of them — residential buildings in particular — due to their prevalence, play a significant role in the citizens’ everyday perception experience. Moreover, the resulting image of such perception can be associated with some invariant semantic characteristics, including certain emotional coloring. That is, the perception of certain objects can set a certain emotional background. This aspect of human interaction with the city environment remains poorly understood. The aim of the study is to identify the semantic content of residential buildings perception and to trace the possible emotional effects of such perception. Two hypotheses were tested: first suggesting the difference in the semantic content of different houses perception images; second assuming the difference in the semantic content of images in different groups of respondents. 100 residents of Vladivostok city were studied, the average age was 38 years. The sample was divided into three age cohorts and included representatives of young, middle-aged and elderly people. The research was conducted on the basis of the Far Eastern Federal University, as well as online. Respondents ranked 10 photos of residential buildings, representing 5 categories, according to the degree of preference; then they were asked to write down the first associations that arose for each photo. The greatest inter-group consistency of images characterizes historical and “old” low-rise buildings. The perception of historical houses turned out to be the most emotionally positive and filled mainly with aesthetic connotations. “Old” low-rise and five-storey buildings revealed the most negative perception: the image of the former is dominated by the characteristic of poor well-being; the perception of the latter revealed their maximum unaesthetic. The results can be used in practices aimed to improve the visual environment of the city, in the implementation of social projects.
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spelling doaj.art-271fe7dcc2fe415193174d85375e61eb2022-12-22T03:31:35ZrusMoscow State University of Psychology and EducationЭкспериментальная психология2072-75932311-70362022-01-0115110312110.17759/exppsy.2022150107Semantic Aspects of Perception of Different Types of Residential Buildings According to the Associative ExperimentO.A. Kaptsevich0https://orcid.org/0000-0001-8822-644XFar Eastern Federal University Visual environment of modern large cities is characterized by a wide representation of built elements. Some of them — residential buildings in particular — due to their prevalence, play a significant role in the citizens’ everyday perception experience. Moreover, the resulting image of such perception can be associated with some invariant semantic characteristics, including certain emotional coloring. That is, the perception of certain objects can set a certain emotional background. This aspect of human interaction with the city environment remains poorly understood. The aim of the study is to identify the semantic content of residential buildings perception and to trace the possible emotional effects of such perception. Two hypotheses were tested: first suggesting the difference in the semantic content of different houses perception images; second assuming the difference in the semantic content of images in different groups of respondents. 100 residents of Vladivostok city were studied, the average age was 38 years. The sample was divided into three age cohorts and included representatives of young, middle-aged and elderly people. The research was conducted on the basis of the Far Eastern Federal University, as well as online. Respondents ranked 10 photos of residential buildings, representing 5 categories, according to the degree of preference; then they were asked to write down the first associations that arose for each photo. The greatest inter-group consistency of images characterizes historical and “old” low-rise buildings. The perception of historical houses turned out to be the most emotionally positive and filled mainly with aesthetic connotations. “Old” low-rise and five-storey buildings revealed the most negative perception: the image of the former is dominated by the characteristic of poor well-being; the perception of the latter revealed their maximum unaesthetic. The results can be used in practices aimed to improve the visual environment of the city, in the implementation of social projects.https://psyjournals.ru/en/exp/2022/n1/Kaptsevich.shtml
spellingShingle O.A. Kaptsevich
Semantic Aspects of Perception of Different Types of Residential Buildings According to the Associative Experiment
Экспериментальная психология
title Semantic Aspects of Perception of Different Types of Residential Buildings According to the Associative Experiment
title_full Semantic Aspects of Perception of Different Types of Residential Buildings According to the Associative Experiment
title_fullStr Semantic Aspects of Perception of Different Types of Residential Buildings According to the Associative Experiment
title_full_unstemmed Semantic Aspects of Perception of Different Types of Residential Buildings According to the Associative Experiment
title_short Semantic Aspects of Perception of Different Types of Residential Buildings According to the Associative Experiment
title_sort semantic aspects of perception of different types of residential buildings according to the associative experiment
url https://psyjournals.ru/en/exp/2022/n1/Kaptsevich.shtml
work_keys_str_mv AT oakaptsevich semanticaspectsofperceptionofdifferenttypesofresidentialbuildingsaccordingtotheassociativeexperiment