PERAN WORD OF MOUTH DALAM MEMEDIASI HUBUNGAN BRAND AWARENESS DENGAN PURCHASE INTENTION

Tujuan dari penelitian ini untuk menguji pengaruh brand awareness terhadap purchase intention melalui word of mouth pada calon konsumen Maybelline. Penelitian ini dilakukan di Kota Denpasar dengan responden sebanyak 110 orang. Pengumpulan data dengan penyebaran kuesioner dan diukur menggunakan skala...

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Bibliographic Details
Main Authors:	A.A Istri Wimas krisyanti, Gede Bayu Rahanatha
Format:	Article
Language:	English
Published:	Universitas Udayana 2019-09-01
Series:	E-Jurnal Manajemen
Online Access:	https://ojs.unud.ac.id/index.php/Manajemen/article/view/46808

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