Branding as an Element of the Strategy of Social and Economic Development of the City
The analysis of the evolutionary stages of the scientific and methodological support of the branding of cities is presented and the components of the city brand related to the basic indicators of its social and economic development are proposed. It is proved that under the current conditions of econ...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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PH "INZHEK"
2017-03-01
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| Series: | Problemi Ekonomiki |
| Subjects: | |
| Online Access: | http://www.problecon.com/export_pdf/problems-of-economy-2017-1_0-pages-155_161.pdf |
| Summary: | The analysis of the evolutionary stages of the scientific and methodological support of the branding of cities is presented and the components of the city brand related to the basic indicators of its social and economic development are proposed. It is proved that under the current conditions of economic globalization and regional integration, the competition between territories is intensifying, which requires local authorities to develop new approaches to the branding of cities. The aim of the article is to substantiate the components of the city branding in the development of the strategy of social and economic development of the city. Analysis of the stages of evolution of scientific and methodological support for the branding of cities demonstrates the expansion of its tools and its inclusion in the strategies of social and economic development of cities. It is determined that the main constituents of the city brand are: importance of the city in the country and the region; human capital; economy, industry, innovations; ease of doing business; health protection; education, culture, sport, urban infrastructure. Methodical approach to the implementation of the city branding within the framework of its socio-economic development strategy involves the implementation of interrelated stages: SWOT analysis of the social and economic system of the city; formation of the list of competitive advantages of the city; determination of priority directions for the development of the city, etc. |
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| ISSN: | 2222-0712 2311-1186 |