Branding as an Element of the Strategy of Social and Economic Development of the City
The analysis of the evolutionary stages of the scientific and methodological support of the branding of cities is presented and the components of the city brand related to the basic indicators of its social and economic development are proposed. It is proved that under the current conditions of econ...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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PH "INZHEK"
2017-03-01
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| Series: | Problemi Ekonomiki |
| Subjects: | |
| Online Access: | http://www.problecon.com/export_pdf/problems-of-economy-2017-1_0-pages-155_161.pdf |
| _version_ | 1797335043350200320 |
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| author | Bielikova Nadiia V. Gretska-Mirgorodska Viktoriya V. |
| author_facet | Bielikova Nadiia V. Gretska-Mirgorodska Viktoriya V. |
| author_sort | Bielikova Nadiia V. |
| collection | DOAJ |
| description | The analysis of the evolutionary stages of the scientific and methodological support of the branding of cities is presented and the components of the city brand related to the basic indicators of its social and economic development are proposed. It is proved that under the current conditions of economic globalization and regional integration, the competition between territories is intensifying, which requires local authorities to develop new approaches to the branding of cities. The aim of the article is to substantiate the components of the city branding in the development of the strategy of social and economic development of the city. Analysis of the stages of evolution of scientific and methodological support for the branding of cities demonstrates the expansion of its tools and its inclusion in the strategies of social and economic development of cities. It is determined that the main constituents of the city brand are: importance of the city in the country and the region; human capital; economy, industry, innovations; ease of doing business; health protection; education, culture, sport, urban infrastructure. Methodical approach to the implementation of the city branding within the framework of its socio-economic development strategy involves the implementation of interrelated stages: SWOT analysis of the social and economic system of the city; formation of the list of competitive advantages of the city; determination of priority directions for the development of the city, etc. |
| first_indexed | 2024-03-08T08:31:08Z |
| format | Article |
| id | doaj.art-272f060ae14045d1991fd525b8402936 |
| institution | Directory Open Access Journal |
| issn | 2222-0712 2311-1186 |
| language | English |
| last_indexed | 2024-03-08T08:31:08Z |
| publishDate | 2017-03-01 |
| publisher | PH "INZHEK" |
| record_format | Article |
| series | Problemi Ekonomiki |
| spelling | doaj.art-272f060ae14045d1991fd525b84029362024-02-02T03:04:10ZengPH "INZHEK"Problemi Ekonomiki2222-07122311-11862017-03-011155161Branding as an Element of the Strategy of Social and Economic Development of the CityBielikova Nadiia V.0Gretska-Mirgorodska Viktoriya V.1Doctor of Sciences (Economics), Associate Professor, academic secretary, Research Centre of Industrial Problems of Development of NAS of UkraineDeputy Director, Department for Family, Youth and Sports, Kharkiv City CouncilThe analysis of the evolutionary stages of the scientific and methodological support of the branding of cities is presented and the components of the city brand related to the basic indicators of its social and economic development are proposed. It is proved that under the current conditions of economic globalization and regional integration, the competition between territories is intensifying, which requires local authorities to develop new approaches to the branding of cities. The aim of the article is to substantiate the components of the city branding in the development of the strategy of social and economic development of the city. Analysis of the stages of evolution of scientific and methodological support for the branding of cities demonstrates the expansion of its tools and its inclusion in the strategies of social and economic development of cities. It is determined that the main constituents of the city brand are: importance of the city in the country and the region; human capital; economy, industry, innovations; ease of doing business; health protection; education, culture, sport, urban infrastructure. Methodical approach to the implementation of the city branding within the framework of its socio-economic development strategy involves the implementation of interrelated stages: SWOT analysis of the social and economic system of the city; formation of the list of competitive advantages of the city; determination of priority directions for the development of the city, etc.http://www.problecon.com/export_pdf/problems-of-economy-2017-1_0-pages-155_161.pdfcity brandingsocial and economic development of citiessocial and economic development strategy of the citySWOT analysisinvestment attractiveness |
| spellingShingle | Bielikova Nadiia V. Gretska-Mirgorodska Viktoriya V. Branding as an Element of the Strategy of Social and Economic Development of the City Problemi Ekonomiki city branding social and economic development of cities social and economic development strategy of the city SWOT analysis investment attractiveness |
| title | Branding as an Element of the Strategy of Social and Economic Development of the City |
| title_full | Branding as an Element of the Strategy of Social and Economic Development of the City |
| title_fullStr | Branding as an Element of the Strategy of Social and Economic Development of the City |
| title_full_unstemmed | Branding as an Element of the Strategy of Social and Economic Development of the City |
| title_short | Branding as an Element of the Strategy of Social and Economic Development of the City |
| title_sort | branding as an element of the strategy of social and economic development of the city |
| topic | city branding social and economic development of cities social and economic development strategy of the city SWOT analysis investment attractiveness |
| url | http://www.problecon.com/export_pdf/problems-of-economy-2017-1_0-pages-155_161.pdf |
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