Branding as an Element of the Strategy of Social and Economic Development of the City
The analysis of the evolutionary stages of the scientific and methodological support of the branding of cities is presented and the components of the city brand related to the basic indicators of its social and economic development are proposed. It is proved that under the current conditions of econ...
Main Authors: | Bielikova Nadiia V., Gretska-Mirgorodska Viktoriya V. |
---|---|
Format: | Article |
Language: | English |
Published: |
PH "INZHEK"
2017-03-01
|
Series: | Problemi Ekonomiki |
Subjects: | |
Online Access: | http://www.problecon.com/export_pdf/problems-of-economy-2017-1_0-pages-155_161.pdf |
Similar Items
-
A survey on factors influencing city branding
by: Seyed Mohsen Mahmoudzadeh, et al.
Published: (2014-10-01) -
Reinventing Indonesia’s City Branding Strategy Through Conceptual Frameworks
by: Rinto Ariwibowo, et al.
Published: (2023-04-01) -
Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan
by: Caisar Pieter Vega Arwanto, et al.
Published: (2020-05-01) -
Strategic approach of brand creation (as an example Sumy)
by: O.A. Bilovodska, et al.
Published: (2012-06-01) -
Branding of Ternate City
by: Johan Fahri, et al.
Published: (2021-06-01)