Green Image and Incentives: Unraveling Their Moderating Impact on Green Innovations, Investor Perception and Financial Performance

This study examines the linkages between technological green innovations, financial performance and investor enthusiasm in listed Indian manufacturing firms, a context under-represented in extant literature. It aims to address the gap in understanding how investor enthusiasm drives the adoption of g...

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Main Author: Mayank JAIN
Format: Article
Language:English
Published: The Body of Expert and Licensed Accountants of Romania 2023-07-01
Series:CECCAR Business Review
Subjects:
Online Access: https://www.ceccarbusinessreview.ro/green-image-and-incentives-unraveling-their-moderating-impact-on-green-innovations-investor-perception-and-financial-performance-a315d/download-PDF/
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author Mayank JAIN
author_facet Mayank JAIN
author_sort Mayank JAIN
collection DOAJ
description This study examines the linkages between technological green innovations, financial performance and investor enthusiasm in listed Indian manufacturing firms, a context under-represented in extant literature. It aims to address the gap in understanding how investor enthusiasm drives the adoption of green innovation practices and their subsequent impact on financial performance. Moreover, the study investigates the moderating effects of green image and green production incentives, providing comprehensive insights into adopting environmentally sustainable practices. Using a quantitative analysis approach, the research uncovers that green process innovation positively influences green product innovation, contributing to financial performance and investor enthusiasm. However, it also reveals that macroeconomic factors and consumer purchasing power challenge green process innovation. Unexpectedly, no empirical evidence supports the moderation effect of green image between green production incentives and investor enthusiasm. Overall, the study contributes to a better understanding of the complex interplay between green innovation, financial performance and investor enthusiasm in the Indian manufacturing context. The findings hold significant implications for practitioners, policymakers and investors towards fostering a more sustainable future for the Indian manufacturing sector. Future research directions include further exploring dynamic relationships, incorporating other types of green innovations, and considering additional metrics for financial performance and investor enthusiasm.
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spelling doaj.art-273468ec2e994daca29c471a77ef85562023-08-02T08:34:27ZengThe Body of Expert and Licensed Accountants of RomaniaCECCAR Business Review2668-89212023-07-0146475910.37945/cbr.2023.06.0626688921Green Image and Incentives: Unraveling Their Moderating Impact on Green Innovations, Investor Perception and Financial PerformanceMayank JAIN0Vellore Institute of Technology, John F. Kennedy Block, Vellore, IndiaThis study examines the linkages between technological green innovations, financial performance and investor enthusiasm in listed Indian manufacturing firms, a context under-represented in extant literature. It aims to address the gap in understanding how investor enthusiasm drives the adoption of green innovation practices and their subsequent impact on financial performance. Moreover, the study investigates the moderating effects of green image and green production incentives, providing comprehensive insights into adopting environmentally sustainable practices. Using a quantitative analysis approach, the research uncovers that green process innovation positively influences green product innovation, contributing to financial performance and investor enthusiasm. However, it also reveals that macroeconomic factors and consumer purchasing power challenge green process innovation. Unexpectedly, no empirical evidence supports the moderation effect of green image between green production incentives and investor enthusiasm. Overall, the study contributes to a better understanding of the complex interplay between green innovation, financial performance and investor enthusiasm in the Indian manufacturing context. The findings hold significant implications for practitioners, policymakers and investors towards fostering a more sustainable future for the Indian manufacturing sector. Future research directions include further exploring dynamic relationships, incorporating other types of green innovations, and considering additional metrics for financial performance and investor enthusiasm. https://www.ceccarbusinessreview.ro/green-image-and-incentives-unraveling-their-moderating-impact-on-green-innovations-investor-perception-and-financial-performance-a315d/download-PDF/ technological green innovationsfinancial performanceinvestor enthusiasmlisted indian manufacturing firmsgreen imagegreen production incentives
spellingShingle Mayank JAIN
Green Image and Incentives: Unraveling Their Moderating Impact on Green Innovations, Investor Perception and Financial Performance
CECCAR Business Review
technological green innovations
financial performance
investor enthusiasm
listed indian manufacturing firms
green image
green production incentives
title Green Image and Incentives: Unraveling Their Moderating Impact on Green Innovations, Investor Perception and Financial Performance
title_full Green Image and Incentives: Unraveling Their Moderating Impact on Green Innovations, Investor Perception and Financial Performance
title_fullStr Green Image and Incentives: Unraveling Their Moderating Impact on Green Innovations, Investor Perception and Financial Performance
title_full_unstemmed Green Image and Incentives: Unraveling Their Moderating Impact on Green Innovations, Investor Perception and Financial Performance
title_short Green Image and Incentives: Unraveling Their Moderating Impact on Green Innovations, Investor Perception and Financial Performance
title_sort green image and incentives unraveling their moderating impact on green innovations investor perception and financial performance
topic technological green innovations
financial performance
investor enthusiasm
listed indian manufacturing firms
green image
green production incentives
url https://www.ceccarbusinessreview.ro/green-image-and-incentives-unraveling-their-moderating-impact-on-green-innovations-investor-perception-and-financial-performance-a315d/download-PDF/
work_keys_str_mv AT mayankjain greenimageandincentivesunravelingtheirmoderatingimpactongreeninnovationsinvestorperceptionandfinancialperformance