PERILAKU KONSUMEN DALAM PEMBELIAN BAKSO DI MALANG
The objective of this research were to analyzed the characteristics and the factors influencing the purchasing of meatballs in Malang. The research was conducted in Malang, East Java in March 2011. One hundred and twenty consumers were chosen as respondents by Accidental Sampling method. Data were a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada
2012-06-01
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| Series: | Buletin Peternakan |
| Online Access: | https://journal.ugm.ac.id/buletinpeternakan/article/view/600 |
| _version_ | 1818844564961624064 |
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| author | Budi Hartono Umi Wisapti Ningsih Nila Fithria Septiarini |
| author_facet | Budi Hartono Umi Wisapti Ningsih Nila Fithria Septiarini |
| author_sort | Budi Hartono |
| collection | DOAJ |
| description | The objective of this research were to analyzed the characteristics and the factors influencing the purchasing of meatballs in Malang. The research was conducted in Malang, East Java in March 2011. One hundred and twenty consumers were chosen as respondents by Accidental Sampling method. Data were analyzed by descriptive and factor analyses. The results showed that most customers were women, student status, with the age below 35 years old, and incomes level of IDR 1.000.000,00 into IDR 2.000.000,00 per month. The meatball`s price was affordable by the consumers. The meatball`s purchasing patterns showed that the meatball was consumed not as a main meal but only for culinary, hobby and also as snacks. The eight factors considered by consumers of meatball purchasing consecutively were price, social class, accessibility, parking, display presentation, satisfaction, income and demographics, respectively.
(Key words: Consumer`s behavior, Considerance factor, Meatball) |
| first_indexed | 2024-12-19T05:15:47Z |
| format | Article |
| id | doaj.art-273d977ff6e647f78538ec33204ef296 |
| institution | Directory Open Access Journal |
| issn | 0126-4400 2407-876X |
| language | English |
| last_indexed | 2024-12-19T05:15:47Z |
| publishDate | 2012-06-01 |
| publisher | Universitas Gadjah Mada |
| record_format | Article |
| series | Buletin Peternakan |
| spelling | doaj.art-273d977ff6e647f78538ec33204ef2962022-12-21T20:34:39ZengUniversitas Gadjah MadaBuletin Peternakan0126-44002407-876X2012-06-0135213714210.21059/buletinpeternak.v35i2.600541PERILAKU KONSUMEN DALAM PEMBELIAN BAKSO DI MALANGBudi HartonoUmi Wisapti NingsihNila Fithria SeptiariniThe objective of this research were to analyzed the characteristics and the factors influencing the purchasing of meatballs in Malang. The research was conducted in Malang, East Java in March 2011. One hundred and twenty consumers were chosen as respondents by Accidental Sampling method. Data were analyzed by descriptive and factor analyses. The results showed that most customers were women, student status, with the age below 35 years old, and incomes level of IDR 1.000.000,00 into IDR 2.000.000,00 per month. The meatball`s price was affordable by the consumers. The meatball`s purchasing patterns showed that the meatball was consumed not as a main meal but only for culinary, hobby and also as snacks. The eight factors considered by consumers of meatball purchasing consecutively were price, social class, accessibility, parking, display presentation, satisfaction, income and demographics, respectively. (Key words: Consumer`s behavior, Considerance factor, Meatball)https://journal.ugm.ac.id/buletinpeternakan/article/view/600 |
| spellingShingle | Budi Hartono Umi Wisapti Ningsih Nila Fithria Septiarini PERILAKU KONSUMEN DALAM PEMBELIAN BAKSO DI MALANG Buletin Peternakan |
| title | PERILAKU KONSUMEN DALAM PEMBELIAN BAKSO DI MALANG |
| title_full | PERILAKU KONSUMEN DALAM PEMBELIAN BAKSO DI MALANG |
| title_fullStr | PERILAKU KONSUMEN DALAM PEMBELIAN BAKSO DI MALANG |
| title_full_unstemmed | PERILAKU KONSUMEN DALAM PEMBELIAN BAKSO DI MALANG |
| title_short | PERILAKU KONSUMEN DALAM PEMBELIAN BAKSO DI MALANG |
| title_sort | perilaku konsumen dalam pembelian bakso di malang |
| url | https://journal.ugm.ac.id/buletinpeternakan/article/view/600 |
| work_keys_str_mv | AT budihartono perilakukonsumendalampembelianbaksodimalang AT umiwisaptiningsih perilakukonsumendalampembelianbaksodimalang AT nilafithriaseptiarini perilakukonsumendalampembelianbaksodimalang |