The effects of selective attributes of a chicken soup meal kit on satisfaction and repurchase intention
This study aimed to examine consumer satisfaction and repurchase intention for a chicken soup meal kit. Thus, this study was conducted on 135 Korean adults in their twenties and older who purchased a chicken soup meal kit from August 1 to August 31, 2021. In this study, after excluding 7 questionnai...
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| Format: | Article |
| Language: | English |
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Czech Academy of Agricultural Sciences
2022-04-01
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| Series: | Czech Journal of Food Sciences |
| Subjects: | |
| Online Access: | https://cjfs.agriculturejournals.cz/artkey/cjf-202204-0005_the-effects-of-selective-attributes-of-a-chicken-soup-meal-kit-on-satisfaction-and-repurchase-intention.php |
| _version_ | 1797899523654156288 |
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| author | Minsun Kim Austin Kang |
| author_facet | Minsun Kim Austin Kang |
| author_sort | Minsun Kim |
| collection | DOAJ |
| description | This study aimed to examine consumer satisfaction and repurchase intention for a chicken soup meal kit. Thus, this study was conducted on 135 Korean adults in their twenties and older who purchased a chicken soup meal kit from August 1 to August 31, 2021. In this study, after excluding 7 questionnaires who responded insincerely, the questionnaires of 128 people were finally analysed. For the collected data, frequency analysis, reliability analysis, factor analysis, and correlation analysis were performed using the statistical package SPSS 20.0, and multiple regression analysis was performed to test the hypothesis. Convenience (β = 0.442) and price (β = 0.337) among the selection attributes of chicken soup meal kit products had a significant effect on satisfaction, while diversity (β = 0.0.27) and quality (β = 0.047) were not significant. Also, convenience (β = 0.504) and price (β = 0.337) affected repurchase intention among the purchasing attributes of the meal kit. However, diversity (β = 0.101) and quality (β = 0.045) did not exert any significant effects on repurchase intention. Finally, it was confirmed that satisfaction with the meal kit had a significant effect on the repurchase intention. Therefore, this study predicts that enhancing convenience and price competitiveness rather than quality or variety among chicken soup meal kit purchasing attributes will increase consumer satisfaction and repurchase intention. |
| first_indexed | 2024-04-10T08:31:17Z |
| format | Article |
| id | doaj.art-27407d8f0a964e2e9ef93df2587ca2e7 |
| institution | Directory Open Access Journal |
| issn | 1212-1800 1805-9317 |
| language | English |
| last_indexed | 2024-04-10T08:31:17Z |
| publishDate | 2022-04-01 |
| publisher | Czech Academy of Agricultural Sciences |
| record_format | Article |
| series | Czech Journal of Food Sciences |
| spelling | doaj.art-27407d8f0a964e2e9ef93df2587ca2e72023-02-23T03:28:51ZengCzech Academy of Agricultural SciencesCzech Journal of Food Sciences1212-18001805-93172022-04-0140429830410.17221/37/2022-CJFScjf-202204-0005The effects of selective attributes of a chicken soup meal kit on satisfaction and repurchase intentionMinsun Kim0Austin Kang1Department of Food and Biotechnology, College of Science & Technology, Sejong University, Seoul, South KoreaDepartment of Medicine, College of Medicine, Seoul National University, Seoul, South KoreaThis study aimed to examine consumer satisfaction and repurchase intention for a chicken soup meal kit. Thus, this study was conducted on 135 Korean adults in their twenties and older who purchased a chicken soup meal kit from August 1 to August 31, 2021. In this study, after excluding 7 questionnaires who responded insincerely, the questionnaires of 128 people were finally analysed. For the collected data, frequency analysis, reliability analysis, factor analysis, and correlation analysis were performed using the statistical package SPSS 20.0, and multiple regression analysis was performed to test the hypothesis. Convenience (β = 0.442) and price (β = 0.337) among the selection attributes of chicken soup meal kit products had a significant effect on satisfaction, while diversity (β = 0.0.27) and quality (β = 0.047) were not significant. Also, convenience (β = 0.504) and price (β = 0.337) affected repurchase intention among the purchasing attributes of the meal kit. However, diversity (β = 0.101) and quality (β = 0.045) did not exert any significant effects on repurchase intention. Finally, it was confirmed that satisfaction with the meal kit had a significant effect on the repurchase intention. Therefore, this study predicts that enhancing convenience and price competitiveness rather than quality or variety among chicken soup meal kit purchasing attributes will increase consumer satisfaction and repurchase intention.https://cjfs.agriculturejournals.cz/artkey/cjf-202204-0005_the-effects-of-selective-attributes-of-a-chicken-soup-meal-kit-on-satisfaction-and-repurchase-intention.phpcovid-19selection attributesconveniencepricediversityquality |
| spellingShingle | Minsun Kim Austin Kang The effects of selective attributes of a chicken soup meal kit on satisfaction and repurchase intention Czech Journal of Food Sciences covid-19 selection attributes convenience price diversity quality |
| title | The effects of selective attributes of a chicken soup meal kit on satisfaction and repurchase intention |
| title_full | The effects of selective attributes of a chicken soup meal kit on satisfaction and repurchase intention |
| title_fullStr | The effects of selective attributes of a chicken soup meal kit on satisfaction and repurchase intention |
| title_full_unstemmed | The effects of selective attributes of a chicken soup meal kit on satisfaction and repurchase intention |
| title_short | The effects of selective attributes of a chicken soup meal kit on satisfaction and repurchase intention |
| title_sort | effects of selective attributes of a chicken soup meal kit on satisfaction and repurchase intention |
| topic | covid-19 selection attributes convenience price diversity quality |
| url | https://cjfs.agriculturejournals.cz/artkey/cjf-202204-0005_the-effects-of-selective-attributes-of-a-chicken-soup-meal-kit-on-satisfaction-and-repurchase-intention.php |
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