Confidence and trust in online shopping decisions of agriculture product for elderly people in Thailand
The purpose of this research was to explore the confidence and trust affecting online shopping decisions of agriculture product for elderly people in Thailand. This research is a quantitative study in which data were collected from questionnaires given to respondents, who were 378 elderly people age...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Subjects: | |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/26/e3sconf_uesf2023_03023.pdf |
| _version_ | 1797807974535659520 |
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| author | Potjanajaruwit Pisit |
| author_facet | Potjanajaruwit Pisit |
| author_sort | Potjanajaruwit Pisit |
| collection | DOAJ |
| description | The purpose of this research was to explore the confidence and trust affecting online shopping decisions of agriculture product for elderly people in Thailand. This research is a quantitative study in which data were collected from questionnaires given to respondents, who were 378 elderly people aged 51-65 years, living in Muang District, Nakhon Sawan Province. The data were then analyzed using Multiple Regression Analysis. The results showed that confidence and trust had a statistically significant effect on the elderly's online shopping decisions. Trust was found to be the most influential factor, followed by the elderly’s confidence in making online shopping decisions. |
| first_indexed | 2024-03-13T06:30:39Z |
| format | Article |
| id | doaj.art-274ec7e543dc47c39834ca9765060d23 |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-03-13T06:30:39Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-274ec7e543dc47c39834ca9765060d232023-06-09T09:07:31ZengEDP SciencesE3S Web of Conferences2267-12422023-01-013890302310.1051/e3sconf/202338903023e3sconf_uesf2023_03023Confidence and trust in online shopping decisions of agriculture product for elderly people in ThailandPotjanajaruwit Pisit0Faculty of Management Science, Suan Sunandha Rajabhat UniversityThe purpose of this research was to explore the confidence and trust affecting online shopping decisions of agriculture product for elderly people in Thailand. This research is a quantitative study in which data were collected from questionnaires given to respondents, who were 378 elderly people aged 51-65 years, living in Muang District, Nakhon Sawan Province. The data were then analyzed using Multiple Regression Analysis. The results showed that confidence and trust had a statistically significant effect on the elderly's online shopping decisions. Trust was found to be the most influential factor, followed by the elderly’s confidence in making online shopping decisions.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/26/e3sconf_uesf2023_03023.pdfagriculture productconfidence and trustelderly peopleonline shopping decisiononline business operator |
| spellingShingle | Potjanajaruwit Pisit Confidence and trust in online shopping decisions of agriculture product for elderly people in Thailand E3S Web of Conferences agriculture product confidence and trust elderly people online shopping decision online business operator |
| title | Confidence and trust in online shopping decisions of agriculture product for elderly people in Thailand |
| title_full | Confidence and trust in online shopping decisions of agriculture product for elderly people in Thailand |
| title_fullStr | Confidence and trust in online shopping decisions of agriculture product for elderly people in Thailand |
| title_full_unstemmed | Confidence and trust in online shopping decisions of agriculture product for elderly people in Thailand |
| title_short | Confidence and trust in online shopping decisions of agriculture product for elderly people in Thailand |
| title_sort | confidence and trust in online shopping decisions of agriculture product for elderly people in thailand |
| topic | agriculture product confidence and trust elderly people online shopping decision online business operator |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/26/e3sconf_uesf2023_03023.pdf |
| work_keys_str_mv | AT potjanajaruwitpisit confidenceandtrustinonlineshoppingdecisionsofagricultureproductforelderlypeopleinthailand |