Willingness to Pay for Conditional Automated Driving among Segments of Potential Buyers in Europe
This study aims to investigate the willingness to pay for conditionally automated cars (CACs) among 8,084 respondents in seven European countries by segmenting potential buyers of CACs. Future deployment of CACs depends on a sufficient willingness to pay among a sufficient large part of the populati...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi-Wiley
2023-01-01
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| Series: | Journal of Advanced Transportation |
| Online Access: | http://dx.doi.org/10.1155/2023/8953109 |
| _version_ | 1797843758490845184 |
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| author | Frode Skjeret Afsaneh Bjorvatn Satu Innamaa Esko Lehtonen Fanny Malin Sina Nordhoff Tyron Louw |
| author_facet | Frode Skjeret Afsaneh Bjorvatn Satu Innamaa Esko Lehtonen Fanny Malin Sina Nordhoff Tyron Louw |
| author_sort | Frode Skjeret |
| collection | DOAJ |
| description | This study aims to investigate the willingness to pay for conditionally automated cars (CACs) among 8,084 respondents in seven European countries by segmenting potential buyers of CACs. Future deployment of CACs depends on a sufficient willingness to pay among a sufficient large part of the population. Latent profile analysis was employed to identify the variables with the highest loadings on the latent factor “willingness to pay,” based on latent constructs from the Unified Theory of Acceptance and Use of Technology (UTAUT2) model. In addition, we analyzed which factors were associated with willingness to pay for different automated systems in CACs, i.e., for driving on urban roads, motorways, congested motorways, and parking areas. We find that a large share of respondents indicates a generally high willingness to pay for CACs, but classes with a high share of conservatives and young respondents have the lowest willingness to pay. |
| first_indexed | 2024-04-09T17:12:17Z |
| format | Article |
| id | doaj.art-275d603d3c5a4393ae1baca873e4efaa |
| institution | Directory Open Access Journal |
| issn | 2042-3195 |
| language | English |
| last_indexed | 2024-04-09T17:12:17Z |
| publishDate | 2023-01-01 |
| publisher | Hindawi-Wiley |
| record_format | Article |
| series | Journal of Advanced Transportation |
| spelling | doaj.art-275d603d3c5a4393ae1baca873e4efaa2023-04-20T05:00:05ZengHindawi-WileyJournal of Advanced Transportation2042-31952023-01-01202310.1155/2023/8953109Willingness to Pay for Conditional Automated Driving among Segments of Potential Buyers in EuropeFrode Skjeret0Afsaneh Bjorvatn1Satu Innamaa2Esko Lehtonen3Fanny Malin4Sina Nordhoff5Tyron Louw6SNF-Centre for Applied Research at NHHSNF-Centre for Applied Research at NHHVTT Technical Research Centre of FinlandVTT Technical Research Centre of FinlandVTT Technical Research Centre of FinlandEuropean Center for Information and Communication TechnologiesUniversity of LeedsThis study aims to investigate the willingness to pay for conditionally automated cars (CACs) among 8,084 respondents in seven European countries by segmenting potential buyers of CACs. Future deployment of CACs depends on a sufficient willingness to pay among a sufficient large part of the population. Latent profile analysis was employed to identify the variables with the highest loadings on the latent factor “willingness to pay,” based on latent constructs from the Unified Theory of Acceptance and Use of Technology (UTAUT2) model. In addition, we analyzed which factors were associated with willingness to pay for different automated systems in CACs, i.e., for driving on urban roads, motorways, congested motorways, and parking areas. We find that a large share of respondents indicates a generally high willingness to pay for CACs, but classes with a high share of conservatives and young respondents have the lowest willingness to pay.http://dx.doi.org/10.1155/2023/8953109 |
| spellingShingle | Frode Skjeret Afsaneh Bjorvatn Satu Innamaa Esko Lehtonen Fanny Malin Sina Nordhoff Tyron Louw Willingness to Pay for Conditional Automated Driving among Segments of Potential Buyers in Europe Journal of Advanced Transportation |
| title | Willingness to Pay for Conditional Automated Driving among Segments of Potential Buyers in Europe |
| title_full | Willingness to Pay for Conditional Automated Driving among Segments of Potential Buyers in Europe |
| title_fullStr | Willingness to Pay for Conditional Automated Driving among Segments of Potential Buyers in Europe |
| title_full_unstemmed | Willingness to Pay for Conditional Automated Driving among Segments of Potential Buyers in Europe |
| title_short | Willingness to Pay for Conditional Automated Driving among Segments of Potential Buyers in Europe |
| title_sort | willingness to pay for conditional automated driving among segments of potential buyers in europe |
| url | http://dx.doi.org/10.1155/2023/8953109 |
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