The role of the conceptual idea in developing designs to equip the architectural space units for commercial malls

The idea in the design process is one of the most important problems faced by the contemporary designer. The design idea is the story that the place tells. The design idea is the general idea in its initial form, which includes several aspects and continues in the design process until the end. It wa...

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Main Authors: Prof. Dalia Ahmed Fouad El Sharawy, Dr. Nermeen Saeed Abbas, Researcher. Soty Ihab Wahba
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2024-03-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
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author Prof. Dalia Ahmed Fouad El Sharawy
Dr. Nermeen Saeed Abbas
Researcher. Soty Ihab Wahba
author_facet Prof. Dalia Ahmed Fouad El Sharawy
Dr. Nermeen Saeed Abbas
Researcher. Soty Ihab Wahba
author_sort Prof. Dalia Ahmed Fouad El Sharawy
collection DOAJ
description The idea in the design process is one of the most important problems faced by the contemporary designer. The design idea is the story that the place tells. The design idea is the general idea in its initial form, which includes several aspects and continues in the design process until the end. It was found that the design process takes a large and important part of contemporary architectural projects. The architectural void of our time has become in constant competition in terms of shape and dazzle for the recipient, categorizing ideas may be difficult as the way of thinking and expressing it differs clearly from person to person. But there remains a link between each group of ideas that makes them have a similar orientation in its general framework and certain characteristics that lead us to say that this idea follows it first. Also, the classification is not for the idea itself, but it can be said that the classification is according to the source of the idea or how it is applied. Each project has its own unique concept. Hence, the research turned to a study on the concept of conceptual art, its main trends and its general philosophy, with the aim of creating steps that help the contemporary designer to start thinking about his own project and how to get a distinctive and special idea for him. A design study was carried out to form the space of the plaza area, following the methodology and methods of conceptual art, to achieve the goal of creating a design idea and applying it in beautifying the courtyards of the malls.
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spelling doaj.art-278d54859f9d4e7b84953fc517d73b652024-03-01T14:55:27ZaraArab Association for Islamic Civilization and ArtJournal of Architecture, Art & Humanistic Science2356-96542357-03422024-03-0194432834910.21608/MJAF.2022.125015.2677The role of the conceptual idea in developing designs to equip the architectural space units for commercial mallsProf. Dalia Ahmed Fouad El Sharawy0Dr. Nermeen Saeed Abbas1Researcher. Soty Ihab Wahba2Professor Faculty of applied arts – Decoration department – Helwan UniversityLecturer Faculty of applied arts – Decoration department – Helwan UniversityFreelance Designer - Faculty of Applied Arts - Decoration Department - Helwan UniversityThe idea in the design process is one of the most important problems faced by the contemporary designer. The design idea is the story that the place tells. The design idea is the general idea in its initial form, which includes several aspects and continues in the design process until the end. It was found that the design process takes a large and important part of contemporary architectural projects. The architectural void of our time has become in constant competition in terms of shape and dazzle for the recipient, categorizing ideas may be difficult as the way of thinking and expressing it differs clearly from person to person. But there remains a link between each group of ideas that makes them have a similar orientation in its general framework and certain characteristics that lead us to say that this idea follows it first. Also, the classification is not for the idea itself, but it can be said that the classification is according to the source of the idea or how it is applied. Each project has its own unique concept. Hence, the research turned to a study on the concept of conceptual art, its main trends and its general philosophy, with the aim of creating steps that help the contemporary designer to start thinking about his own project and how to get a distinctive and special idea for him. A design study was carried out to form the space of the plaza area, following the methodology and methods of conceptual art, to achieve the goal of creating a design idea and applying it in beautifying the courtyards of the malls.conceptualartformationspacebodylanguagethe earth
spellingShingle Prof. Dalia Ahmed Fouad El Sharawy
Dr. Nermeen Saeed Abbas
Researcher. Soty Ihab Wahba
The role of the conceptual idea in developing designs to equip the architectural space units for commercial malls
Journal of Architecture, Art & Humanistic Science
conceptual
art
formation
space
body
language
the earth
title The role of the conceptual idea in developing designs to equip the architectural space units for commercial malls
title_full The role of the conceptual idea in developing designs to equip the architectural space units for commercial malls
title_fullStr The role of the conceptual idea in developing designs to equip the architectural space units for commercial malls
title_full_unstemmed The role of the conceptual idea in developing designs to equip the architectural space units for commercial malls
title_short The role of the conceptual idea in developing designs to equip the architectural space units for commercial malls
title_sort role of the conceptual idea in developing designs to equip the architectural space units for commercial malls
topic conceptual
art
formation
space
body
language
the earth
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