Drivers of medical spending behaviour amid the COVID-19 pandemic: Heuristic or systematic

Background: The COVID-19 pandemic has been creating unprecedented chaos and it could forever alter the way people live and work. Experiencing multiple waves of pandemic attacks could make people evolve their perceived risks about the health crisis, change their healthcare behaviours and medical spen...

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Main Authors: Truc Nha Thi Phan, Vu Minh Ngo, Huan Huu Nguyen
Format: Article
Language:English
Published: Elsevier 2022-03-01
Series:Exploratory Research in Clinical and Social Pharmacy
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2667276622000154
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author Truc Nha Thi Phan
Vu Minh Ngo
Huan Huu Nguyen
author_facet Truc Nha Thi Phan
Vu Minh Ngo
Huan Huu Nguyen
author_sort Truc Nha Thi Phan
collection DOAJ
description Background: The COVID-19 pandemic has been creating unprecedented chaos and it could forever alter the way people live and work. Experiencing multiple waves of pandemic attacks could make people evolve their perceived risks about the health crisis, change their healthcare behaviours and medical spending to deal with the changing threats over time. Objectives: Even though there has been a great dealt of research on personal healthcare behaviours during the COVID-19 pandemic, the individual decision on medical spending has not been well explored. This study uses the health belief model and heuristic-systematic information processing theory to study the key drivers of medical spending behaviour as the COVID-19 pandemic evolved in Vietnam. Methods: Two surveys were conducted during the first (April 2020) and second waves (August 2020) of the COVID-19 pandemic resulted in a sample size of 1037 cases. The partial least square structural equation modeling (PLS-SEM) technique was employed to explore the structural relationships between health-seeking behaviours, pandemic perceived risks, panic buying, and demographic factors and how these sets of factors drive medical spending behaviours over time. Results: Comparing the two pandemic waves, this study finds significant distinctions in how people evaluate the risks of the pandemic and process information to make decisions about their medical spending. People were primarily influenced by the heuristic processes of panic buying patterns (β = 0.313, p < 0.001) and the health-related established habits in the first wave. Only in the second wave of the pandemic, the impact of the COVID-19 pandemic perceived risk has been recognized as a significant factor on medical spending via the comparison between perceived risks of the first and second pandemic waves (β = 0.262, p < 0.001). Conclusions: This study explores how individuals formulate their spending decisions in extreme conditions and provide valuable insights to help governments and institutions plan their policies to combat the COVID-19 pandemic more effectively.
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spelling doaj.art-27bd94d8b22344a6bd0ecab93c0749c42022-12-22T02:22:20ZengElsevierExploratory Research in Clinical and Social Pharmacy2667-27662022-03-015100116Drivers of medical spending behaviour amid the COVID-19 pandemic: Heuristic or systematicTruc Nha Thi Phan0Vu Minh Ngo1Huan Huu Nguyen2Institute of Business Research, University of Economics, Ho Chi Minh City 59C Nguyen Dinh Chieu street, Ward 6, District 3, Ho Chi Minh city, Viet Nam; RMIT Unviersity, Vietnam 702 Nguyen Van Linh, District 7, Ho Chi Minh City, Viet NamUniversity of Economics Ho Chi Minh City, School of Banking, 59C Nguyen Dinh Chieu street, Ward 6, District 3, Ho Chi Minh city, Viet Nam; Corresponding author.University of Economics Ho Chi Minh City, School of Banking, 59C Nguyen Dinh Chieu street, Ward 6, District 3, Ho Chi Minh city, Viet NamBackground: The COVID-19 pandemic has been creating unprecedented chaos and it could forever alter the way people live and work. Experiencing multiple waves of pandemic attacks could make people evolve their perceived risks about the health crisis, change their healthcare behaviours and medical spending to deal with the changing threats over time. Objectives: Even though there has been a great dealt of research on personal healthcare behaviours during the COVID-19 pandemic, the individual decision on medical spending has not been well explored. This study uses the health belief model and heuristic-systematic information processing theory to study the key drivers of medical spending behaviour as the COVID-19 pandemic evolved in Vietnam. Methods: Two surveys were conducted during the first (April 2020) and second waves (August 2020) of the COVID-19 pandemic resulted in a sample size of 1037 cases. The partial least square structural equation modeling (PLS-SEM) technique was employed to explore the structural relationships between health-seeking behaviours, pandemic perceived risks, panic buying, and demographic factors and how these sets of factors drive medical spending behaviours over time. Results: Comparing the two pandemic waves, this study finds significant distinctions in how people evaluate the risks of the pandemic and process information to make decisions about their medical spending. People were primarily influenced by the heuristic processes of panic buying patterns (β = 0.313, p < 0.001) and the health-related established habits in the first wave. Only in the second wave of the pandemic, the impact of the COVID-19 pandemic perceived risk has been recognized as a significant factor on medical spending via the comparison between perceived risks of the first and second pandemic waves (β = 0.262, p < 0.001). Conclusions: This study explores how individuals formulate their spending decisions in extreme conditions and provide valuable insights to help governments and institutions plan their policies to combat the COVID-19 pandemic more effectively.http://www.sciencedirect.com/science/article/pii/S2667276622000154Heuristic-systematic processesHealth-seeking behaviourPerceived riskPanic buyingHealth belief modelCOVID-19 pandemic
spellingShingle Truc Nha Thi Phan
Vu Minh Ngo
Huan Huu Nguyen
Drivers of medical spending behaviour amid the COVID-19 pandemic: Heuristic or systematic
Exploratory Research in Clinical and Social Pharmacy
Heuristic-systematic processes
Health-seeking behaviour
Perceived risk
Panic buying
Health belief model
COVID-19 pandemic
title Drivers of medical spending behaviour amid the COVID-19 pandemic: Heuristic or systematic
title_full Drivers of medical spending behaviour amid the COVID-19 pandemic: Heuristic or systematic
title_fullStr Drivers of medical spending behaviour amid the COVID-19 pandemic: Heuristic or systematic
title_full_unstemmed Drivers of medical spending behaviour amid the COVID-19 pandemic: Heuristic or systematic
title_short Drivers of medical spending behaviour amid the COVID-19 pandemic: Heuristic or systematic
title_sort drivers of medical spending behaviour amid the covid 19 pandemic heuristic or systematic
topic Heuristic-systematic processes
Health-seeking behaviour
Perceived risk
Panic buying
Health belief model
COVID-19 pandemic
url http://www.sciencedirect.com/science/article/pii/S2667276622000154
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AT huanhuunguyen driversofmedicalspendingbehaviouramidthecovid19pandemicheuristicorsystematic