| Summary: | Since the reform and opening up, coastal tourism has been rising and developing, and it has become one of the important marine industries. This paper selected the added value and gross marine product of coastal tourism industry from 2001 to 2020, constructed direct contribution rate, indirect contribution rate and marginal contribution rate model, and calculated the contribution degree of coastal tourism to marine economic development. The results showed that the direct contribution rate of coastal tourism was on the rise, and the indirect contribution rate was mostly about 2%~4%. In the selected study period, the marginal contribution rate of coastal tourism to GROSS marine product was 40.44%. The study found that the overall development level of coastal tourism was good, and the coastal tourism made a great contribution to the development of marine economy, but it was difficult to take accurate measures in the face of sudden crises such as COVID-19, and sometimes it took a lot of time to recover to the normal level. Based on the above situation, suggestions were proposed to increase policy support for the post-epidemic era, promote the supply-side reform of coastal tourism and build coastal tourism products with characteristics in the post-epidemic era, increase the publicity and marketing of coastal tourism, and train and introduce high-quality tourism talents, etc..
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