| Summary: | The article is devoted to the use of an evocative content-slice in the mediadiscourse for forecasting of sustainable development events. This research toolkit was developed on the basis of evocative representation and is a matrix of collective consciousness, systematizing the relationship of cognitive categories and types of intellectual concept. Cognitive categories and types of intellectual concept were identified in the course of media discourse studies preceding this work in order to identify discursive topics. The matrix of collective consciousness was successfully applied in the development of environmental issues in the media discourse, which provided a theoretical and practical basis for further application on the empirical material of mediatexts on the issues of sustainable development. The study analyzed about five hundred mediatexts for the period from 2020 to 2021. The analyzed empirical material provided an opportunity to study the issue of creating a basis for predicting the events of sustainable development, represented in the mediatexts of electronic media, according to the selected topics of the media discourse, to distribute them into cognitive categories and types of intellectual concept.
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