Exploring the Multifaceted Influences of Social Media Motivation on Online Relationship Commitment among Young Adults in Jordan: An Empirical Study
In the context of a rapidly evolving global communication landscape, this study delves into the influence of social media motivation on online relationship commitment among young adults in Jordan. Utilizing a quantitative methodology, the research operationalizes and tests a conceptual model to asse...
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| Format: | Article |
| Language: | English |
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Hindawi-Wiley
2024-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/2024/2510500 |
| _version_ | 1797289853829775360 |
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| author | Islam Habis Mohammad Hatamleh |
| author_facet | Islam Habis Mohammad Hatamleh |
| author_sort | Islam Habis Mohammad Hatamleh |
| collection | DOAJ |
| description | In the context of a rapidly evolving global communication landscape, this study delves into the influence of social media motivation on online relationship commitment among young adults in Jordan. Utilizing a quantitative methodology, the research operationalizes and tests a conceptual model to assess the correlation between various motivational factors and online relationship commitment. Results reveal that social media exerts a significant influence on online relationship commitment, with information-seeking and trend-following emerging as the most salient contributing factors. Additionally, the study identifies that providing self-status information, social interaction, and entertainment are key motivators that positively impact and strengthen online relationship commitment. |
| first_indexed | 2024-03-07T19:12:01Z |
| format | Article |
| id | doaj.art-27fa82a574904a54b515d79f21923444 |
| institution | Directory Open Access Journal |
| issn | 2578-1863 |
| language | English |
| last_indexed | 2024-03-07T19:12:01Z |
| publishDate | 2024-01-01 |
| publisher | Hindawi-Wiley |
| record_format | Article |
| series | Human Behavior and Emerging Technologies |
| spelling | doaj.art-27fa82a574904a54b515d79f219234442024-03-01T00:00:03ZengHindawi-WileyHuman Behavior and Emerging Technologies2578-18632024-01-01202410.1155/2024/2510500Exploring the Multifaceted Influences of Social Media Motivation on Online Relationship Commitment among Young Adults in Jordan: An Empirical StudyIslam Habis Mohammad Hatamleh0Department of Media and Communication TechnologyIn the context of a rapidly evolving global communication landscape, this study delves into the influence of social media motivation on online relationship commitment among young adults in Jordan. Utilizing a quantitative methodology, the research operationalizes and tests a conceptual model to assess the correlation between various motivational factors and online relationship commitment. Results reveal that social media exerts a significant influence on online relationship commitment, with information-seeking and trend-following emerging as the most salient contributing factors. Additionally, the study identifies that providing self-status information, social interaction, and entertainment are key motivators that positively impact and strengthen online relationship commitment.http://dx.doi.org/10.1155/2024/2510500 |
| spellingShingle | Islam Habis Mohammad Hatamleh Exploring the Multifaceted Influences of Social Media Motivation on Online Relationship Commitment among Young Adults in Jordan: An Empirical Study Human Behavior and Emerging Technologies |
| title | Exploring the Multifaceted Influences of Social Media Motivation on Online Relationship Commitment among Young Adults in Jordan: An Empirical Study |
| title_full | Exploring the Multifaceted Influences of Social Media Motivation on Online Relationship Commitment among Young Adults in Jordan: An Empirical Study |
| title_fullStr | Exploring the Multifaceted Influences of Social Media Motivation on Online Relationship Commitment among Young Adults in Jordan: An Empirical Study |
| title_full_unstemmed | Exploring the Multifaceted Influences of Social Media Motivation on Online Relationship Commitment among Young Adults in Jordan: An Empirical Study |
| title_short | Exploring the Multifaceted Influences of Social Media Motivation on Online Relationship Commitment among Young Adults in Jordan: An Empirical Study |
| title_sort | exploring the multifaceted influences of social media motivation on online relationship commitment among young adults in jordan an empirical study |
| url | http://dx.doi.org/10.1155/2024/2510500 |
| work_keys_str_mv | AT islamhabismohammadhatamleh exploringthemultifacetedinfluencesofsocialmediamotivationononlinerelationshipcommitmentamongyoungadultsinjordananempiricalstudy |