Fashion buying behavior at Tpm Magazine: a critical look at women’s body, diversity and freedom

This study aims to analyze the fashion buying behavior at Tpm Magazine. The methodology employed is the iconographic analysis and iconologic interpretation, described by Boris Kossoy. Considering the theoretical background and the final analysis, results indicate that Tpm Magazine has an unconventio...

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Main Author: Bruna Neves Pellegrini
Format: Article
Language:Portuguese
Published: Universidade Estadual de Londrina (UEL) 2017-07-01
Series:Projetica
Subjects:
Online Access:http://www.uel.br/revistas/uel/index.php/projetica/article/view/25105
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author Bruna Neves Pellegrini
author_facet Bruna Neves Pellegrini
author_sort Bruna Neves Pellegrini
collection DOAJ
description This study aims to analyze the fashion buying behavior at Tpm Magazine. The methodology employed is the iconographic analysis and iconologic interpretation, described by Boris Kossoy. Considering the theoretical background and the final analysis, results indicate that Tpm Magazine has an unconventional fashion buying behavior, because the magazine shows diversity and emphasizes women’s freedom.Keywords: Tpm Magazine; Consumption Behavior; Fashion and Woman.Comportamento de consumo de moda na Revista Tpm: um olhar crítico sobre o corpo, a diversidade e a liberdade da mulheradaFashion buying behavior at Tpm Magazine: a critical look at women’s body, diversity and freedomPELLEGRINI, Bruna Neves l Especialista em ModaUniversidade Estadual de Londrina - UEL l bruna.pellegrini@hotmail.comProjética, Londrina, v.8, n.1, p. 09-28, Jan/Jun. 2017139
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spelling doaj.art-27fcce1ff1154e57936645591ee40a802022-12-21T19:17:37ZporUniversidade Estadual de Londrina (UEL)Projetica2236-22072017-07-0181132810.5433/2236-2207.2017v8n1p1315584Fashion buying behavior at Tpm Magazine: a critical look at women’s body, diversity and freedomBruna Neves Pellegrini0Universidade Estadual de Londrina - UELThis study aims to analyze the fashion buying behavior at Tpm Magazine. The methodology employed is the iconographic analysis and iconologic interpretation, described by Boris Kossoy. Considering the theoretical background and the final analysis, results indicate that Tpm Magazine has an unconventional fashion buying behavior, because the magazine shows diversity and emphasizes women’s freedom.Keywords: Tpm Magazine; Consumption Behavior; Fashion and Woman.Comportamento de consumo de moda na Revista Tpm: um olhar crítico sobre o corpo, a diversidade e a liberdade da mulheradaFashion buying behavior at Tpm Magazine: a critical look at women’s body, diversity and freedomPELLEGRINI, Bruna Neves l Especialista em ModaUniversidade Estadual de Londrina - UEL l bruna.pellegrini@hotmail.comProjética, Londrina, v.8, n.1, p. 09-28, Jan/Jun. 2017139http://www.uel.br/revistas/uel/index.php/projetica/article/view/25105Revista TpmComportamento de ConsumoModa e Mulher.
spellingShingle Bruna Neves Pellegrini
Fashion buying behavior at Tpm Magazine: a critical look at women’s body, diversity and freedom
Projetica
Revista Tpm
Comportamento de Consumo
Moda e Mulher.
title Fashion buying behavior at Tpm Magazine: a critical look at women’s body, diversity and freedom
title_full Fashion buying behavior at Tpm Magazine: a critical look at women’s body, diversity and freedom
title_fullStr Fashion buying behavior at Tpm Magazine: a critical look at women’s body, diversity and freedom
title_full_unstemmed Fashion buying behavior at Tpm Magazine: a critical look at women’s body, diversity and freedom
title_short Fashion buying behavior at Tpm Magazine: a critical look at women’s body, diversity and freedom
title_sort fashion buying behavior at tpm magazine a critical look at women s body diversity and freedom
topic Revista Tpm
Comportamento de Consumo
Moda e Mulher.
url http://www.uel.br/revistas/uel/index.php/projetica/article/view/25105
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