Barriers to Branding in Horticultural Crops
Turkey is a country which attracts the world’s attention with its ecological and biological wealth, and also with its high agricultural potential. Approximately, 5% of Turkey’s lands were spared for horticulture. So, it is called as a country of horticulture. Turkey, which can grow subtropical and...
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| Format: | Article |
| Language: | English |
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Siirt University
2018-10-01
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| Series: | Türkiye Tarımsal Araştırmalar Dergisi |
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| Online Access: | http://dergipark.gov.tr/tutad/issue/38790/364655 |
| Summary: | Turkey is a country which attracts the world’s attention with its ecological and biological wealth, and also with its
high agricultural potential. Approximately, 5% of Turkey’s lands were spared for horticulture. So, it is called as a country of
horticulture. Turkey, which can grow subtropical and even tropical crops as well as the crops which’s homeland is Turkey,
can grow approximately 48 million t of horticultural crops per year. It can be seen that branding in horticultural crops in
Turkey is too low compared to its production quality and number. The main reasons for this problem are, there are so many
establishments (with small land size) which act independently from each other, customers don’t seek brands in table
consumption and also, standardization rules don’t apply to products which are for domestic market. In order to producers earn
more income, consumers to consume products with quality and to reduce product and quality losses, importance should be
also given to branding as well as quality production. |
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| ISSN: | 2148-2306 2528-858X |