Using Data Mining to Improve Decision-Making: Case Study of A Recommendation System Development
This study aims to provide a practical perspective on how data mining techniques are used in the home appliance after-sales services. Study investigates on how can a recommendation system help a customer service company that plans to use data mining to improve decision making during its digital tran...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2023-05-01
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| Series: | Organizacija |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/orga-2023-0010 |
| Summary: | This study aims to provide a practical perspective on how data mining techniques are used in the home appliance after-sales services. Study investigates on how can a recommendation system help a customer service company that plans to use data mining to improve decision making during its digital transformation process. In addition, study provides a detailed outline on the process for developing and analyzing platforms to improve data analytics for such companies. |
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| ISSN: | 1581-1832 |