Branding Produk UMKM Kampung Wisata Bisnis Tegal Waru melalui Reputasi Merek dan Basis Informasi Teknologi
The objectives of this program are increasing the competence of producers in the product business link by facilitating the formation of legal entities, legal protection of brands expanding internet marketing networks (online), and improving marketing management competencies. The method of approach i...
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| Format: | Article |
| Language: | English |
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University of Merdeka Malang
2020-03-01
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| Series: | Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang |
| Subjects: | |
| Online Access: | https://jurnal.unmer.ac.id/index.php/jpkm/article/view/3392 |
| _version_ | 1811247809553235968 |
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| author | Endang Purwaningsih Suhaeri Suhaeri Evie Rachmawati Nur Ariyanti |
| author_facet | Endang Purwaningsih Suhaeri Suhaeri Evie Rachmawati Nur Ariyanti |
| author_sort | Endang Purwaningsih |
| collection | DOAJ |
| description | The objectives of this program are increasing the competence of producers in the product business link by facilitating the formation of legal entities, legal protection of brands expanding internet marketing networks (online), and improving marketing management competencies. The method of approach is to conduct training and mentoring continuously until it is independent. The results of this activity Tegal Waru SMEs want to optimize the role of BUMDES, so there is no need to create an UMKM association, want to have a trademark and compare with e commerce that has been provided by the team. It is expected that turnover will increase, more than 20 percent. In the previous year's mono PKM the turnover had increased by 20 percent, so in 2019-2020 it was targeted to increase by 25 percent.
How to cite:
Purwaningsih, E., Suhaeri, Ariyanti, E. R. N. (2020). Branding Produk UMKM Kampung Wisata Bisnis Tegal Waru melalui Reputasi Merek dan Basis Informasi Teknologi. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 5(1), 60-69.
DOI: https://doi.org/10.26905/abdimas.v5i1.3392 |
| first_indexed | 2024-04-12T15:16:01Z |
| format | Article |
| id | doaj.art-2818d042dc7f4bbb9f3d6609ab634cf2 |
| institution | Directory Open Access Journal |
| issn | 2721-138X 2548-7159 |
| language | English |
| last_indexed | 2024-04-12T15:16:01Z |
| publishDate | 2020-03-01 |
| publisher | University of Merdeka Malang |
| record_format | Article |
| series | Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang |
| spelling | doaj.art-2818d042dc7f4bbb9f3d6609ab634cf22022-12-22T03:27:37ZengUniversity of Merdeka MalangAbdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang2721-138X2548-71592020-03-0151606910.26905/abdimas.v5i1.33922044Branding Produk UMKM Kampung Wisata Bisnis Tegal Waru melalui Reputasi Merek dan Basis Informasi TeknologiEndang Purwaningsih0Suhaeri Suhaeri1Evie Rachmawati Nur Ariyanti2Fakultas Hukum, Universitas YARSI Menara Yarsi, Jl. Letjend Suprapto Kav.13, DKI Jakarta, 10510Fakultas Teknik Informatika, Universitas YARSI Menara Yarsi, Jl. Letjend Suprapto Kav.13, DKI Jakarta, 10510Fakultas Hukum, Universitas YARSI Menara Yarsi, Jl. Letjend Suprapto Kav.13, DKI Jakarta, 10510The objectives of this program are increasing the competence of producers in the product business link by facilitating the formation of legal entities, legal protection of brands expanding internet marketing networks (online), and improving marketing management competencies. The method of approach is to conduct training and mentoring continuously until it is independent. The results of this activity Tegal Waru SMEs want to optimize the role of BUMDES, so there is no need to create an UMKM association, want to have a trademark and compare with e commerce that has been provided by the team. It is expected that turnover will increase, more than 20 percent. In the previous year's mono PKM the turnover had increased by 20 percent, so in 2019-2020 it was targeted to increase by 25 percent. How to cite: Purwaningsih, E., Suhaeri, Ariyanti, E. R. N. (2020). Branding Produk UMKM Kampung Wisata Bisnis Tegal Waru melalui Reputasi Merek dan Basis Informasi Teknologi. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 5(1), 60-69. DOI: https://doi.org/10.26905/abdimas.v5i1.3392https://jurnal.unmer.ac.id/index.php/jpkm/article/view/3392brand reputationinformation technologyproduct branding |
| spellingShingle | Endang Purwaningsih Suhaeri Suhaeri Evie Rachmawati Nur Ariyanti Branding Produk UMKM Kampung Wisata Bisnis Tegal Waru melalui Reputasi Merek dan Basis Informasi Teknologi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang brand reputation information technology product branding |
| title | Branding Produk UMKM Kampung Wisata Bisnis Tegal Waru melalui Reputasi Merek dan Basis Informasi Teknologi |
| title_full | Branding Produk UMKM Kampung Wisata Bisnis Tegal Waru melalui Reputasi Merek dan Basis Informasi Teknologi |
| title_fullStr | Branding Produk UMKM Kampung Wisata Bisnis Tegal Waru melalui Reputasi Merek dan Basis Informasi Teknologi |
| title_full_unstemmed | Branding Produk UMKM Kampung Wisata Bisnis Tegal Waru melalui Reputasi Merek dan Basis Informasi Teknologi |
| title_short | Branding Produk UMKM Kampung Wisata Bisnis Tegal Waru melalui Reputasi Merek dan Basis Informasi Teknologi |
| title_sort | branding produk umkm kampung wisata bisnis tegal waru melalui reputasi merek dan basis informasi teknologi |
| topic | brand reputation information technology product branding |
| url | https://jurnal.unmer.ac.id/index.php/jpkm/article/view/3392 |
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