Branding Produk UMKM Kampung Wisata Bisnis Tegal Waru melalui Reputasi Merek dan Basis Informasi Teknologi

Branding Produk UMKM Kampung Wisata Bisnis Tegal Waru melalui Reputasi Merek dan Basis Informasi Teknologi

The objectives of this program are increasing the competence of producers in the product business link by facilitating the formation of legal entities, legal protection of brands expanding internet marketing networks (online), and improving marketing management competencies. The method of approach i...

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Bibliographic Details
Main Authors: Endang Purwaningsih, Suhaeri Suhaeri, Evie Rachmawati Nur Ariyanti
Format: Article
Language:English
Published: University of Merdeka Malang 2020-03-01
Series:Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Subjects:
brand reputation
information technology
product branding
Online Access:https://jurnal.unmer.ac.id/index.php/jpkm/article/view/3392

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