Identification of customer satisfaction in services: a study on agribusiness dealers

Identification of customer satisfaction in services: a study on agribusiness dealers

Objective – This paper presents an analysis of service factors that impact customer satisfaction with dealers in the sugarcane segment in Sao Paulo state – Brazil. Design/methodology/approach – The research method is descriptive quantitative, based on survey. Data is secondary gathered from the t...

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Bibliographic Details
Main Authors: Mario Gilberto Lütkemeyer Filho, Guilherme Luís Roehe Vaccaro, Ernani Cesar de Freitas
Format: Article
Language:English
Published: Fundação Escola de Comércio Álvares Penteado 2015-12-01
Series:Revista Brasileira de Gestão De Negócios
Subjects:
Dealers1
Customer satisfaction1
Services1
Sugarcane segment1
Online Access:http://rbgn.fecap.br/RBGN/article/view/1946

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