A CONCEPTUAL MODEL FOR RESEARCH & DEVELOPMENT AND INNOVATION MANAGEMENT RELATIONSHIP

Innovation represents a competitive advantage for companies; however, technological and market dynamism compromise the maintenance of a lasting competitive advantage. To counteract the impacts of technological dynamism and enhance innovation performance, “research and development” (R&D) is a cr...

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Bibliographic Details
Main Authors: Fernanda Eirado Souza, Ramon Baptista Narcizo, Rodolfo Cardoso, Iara Tamella
Format: Article
Language:Portuguese
Published: Universidade de Caxias do Sul 2022-05-01
Series:Revista Brasileira de Gestão e Inovação
Subjects:
Online Access:https://sou.ucs.br/revistas/index.php/RBGI/article/view/375