L’IMPACT DE LA QUALITE DE SERVICE SUR LES INTENTIONS COMPORTEMENTALES DE LA CLIENTELE DES BANQUES DE DETAIL AU MAROC
Due to a significant surge in competition in the retail banking sector in recent years, nowadays retail banks are facing major challenges such as increasing global competitiveness, ever-changing customer expectations and soaring customer complaints. As a result, banks need to deeply under...
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| Format: | Article |
| Language: | English |
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Université Mohammed V de Rabat
2022-12-01
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| Series: | Revue Marocaine de Recherche en Management et Marketing |
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| Online Access: | https://revues.imist.ma/index.php/REMAREM/article/view/37936 |