The protection of financial services users: The case of insurance companies and investment funds

The users of financial services generally do not have the required expertise that they need to process the available financial information when they make financial and investment decisions, and as such they represent a sensitive category of financial market participants, which may intentionally or u...

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Main Authors: Njegomir Vladimir, Ćirić Jelena
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2012-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711204288N.pdf
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author Njegomir Vladimir
Ćirić Jelena
author_facet Njegomir Vladimir
Ćirić Jelena
author_sort Njegomir Vladimir
collection DOAJ
description The users of financial services generally do not have the required expertise that they need to process the available financial information when they make financial and investment decisions, and as such they represent a sensitive category of financial market participants, which may intentionally or unintentionally be exposed to manipulation. If the beneficiaries do not have relevant and accurate information, the relationship between the provider and the service user is characterized with information asymmetry, and because of these reasons adequate regulatory instruments are necessary in order to protect the interests of financial services users. In the financial services sector, the development of a long-term successful relationship between providers and users of services should be based on mutual trust and users' feel that they have received a value for the price paid. The aim of the paper is to highlight the modern ways of improving the protection of the interests of consumers of financial services provided by insurance companies and investment funds. The paper analyses the reasons for protection of consumers of financial services, specifics of insurance as financial service, the importance of trust as a key factor for the attraction of service users and the basic principles of operation of investment funds in the developed and the domestic financial market are compared. The particular attention is given to insurance companies and investment funds in terms of regulatory and other mechanisms of governments that are related to the protection of insureds and investment funds investors.
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spelling doaj.art-28a49e40997c4205956070ae497f2edf2022-12-22T01:17:35ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642012-01-0143428829910.5937/markt1204288N0354-34711204288NThe protection of financial services users: The case of insurance companies and investment fundsNjegomir Vladimir0Ćirić Jelena1Fakultet za pravne i poslovne studije, Novi SadUniversity of Novi Sad, Faculty of Technical Science, Novi Sad, SerbiaThe users of financial services generally do not have the required expertise that they need to process the available financial information when they make financial and investment decisions, and as such they represent a sensitive category of financial market participants, which may intentionally or unintentionally be exposed to manipulation. If the beneficiaries do not have relevant and accurate information, the relationship between the provider and the service user is characterized with information asymmetry, and because of these reasons adequate regulatory instruments are necessary in order to protect the interests of financial services users. In the financial services sector, the development of a long-term successful relationship between providers and users of services should be based on mutual trust and users' feel that they have received a value for the price paid. The aim of the paper is to highlight the modern ways of improving the protection of the interests of consumers of financial services provided by insurance companies and investment funds. The paper analyses the reasons for protection of consumers of financial services, specifics of insurance as financial service, the importance of trust as a key factor for the attraction of service users and the basic principles of operation of investment funds in the developed and the domestic financial market are compared. The particular attention is given to insurance companies and investment funds in terms of regulatory and other mechanisms of governments that are related to the protection of insureds and investment funds investors.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711204288N.pdffinancial servicesconsumersprotectioninvestment fundsinsurance companiesregulation
spellingShingle Njegomir Vladimir
Ćirić Jelena
The protection of financial services users: The case of insurance companies and investment funds
Marketing (Beograd. 1991)
financial services
consumers
protection
investment funds
insurance companies
regulation
title The protection of financial services users: The case of insurance companies and investment funds
title_full The protection of financial services users: The case of insurance companies and investment funds
title_fullStr The protection of financial services users: The case of insurance companies and investment funds
title_full_unstemmed The protection of financial services users: The case of insurance companies and investment funds
title_short The protection of financial services users: The case of insurance companies and investment funds
title_sort protection of financial services users the case of insurance companies and investment funds
topic financial services
consumers
protection
investment funds
insurance companies
regulation
url http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711204288N.pdf
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