Study on the Spatial and Temporal Characteristics of Weibo Users’ Online Shopping Festival Concerns: A Case Study of “Double 11 Shopping Carnival”
Online shopping festivals have become powerful ways for major e-commerce platforms to conduct promotions. To explore the rule and hidden information of the change of users’ attention to online shopping festivals, it can provide scientific and effective marketing reference, and promote the sustainabl...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Subjects: | |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/46/e3sconf_icmsem2023_03005.pdf |