Nobody Cares, Lah!" The Phenomenon of Flaming on YouTube in Malaysia
Objective: The purpose of this paper is to investigate what motivates people to provide malicious comments on YouTube in Malaysia. This study will also question the differences between how flaming is constructed in each video classification and how are flaming comments categorized. Methodology: Th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2016-06-01
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| Series: | Journal of Business and Social Review in Emerging Economies |
| Online Access: | http://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/20 |
| _version_ | 1818314749766533120 |
|---|---|
| author | Revathy Amadera Lingam Norizah Aripin |
| author_facet | Revathy Amadera Lingam Norizah Aripin |
| author_sort | Revathy Amadera Lingam |
| collection | DOAJ |
| description | Objective: The purpose of this paper is to investigate what motivates people to provide malicious comments on YouTube in Malaysia. This study will also question the differences between how flaming is constructed in each video classification and how are flaming comments categorized.
Methodology: This study uses qualitative methods. Literature review has been summarized to contextualize the research problem.
Findings: The paper offers rich theoretical insights to understand the practical issue of ridiculous comments by internet users on YouTube.
Implications: Flaming or making ridiculous comments on social media has been a serious issue in Malaysia and other countries with high internet usage. Findings of the study will help understand the views of YouTube community in Malaysia on flaming. The study may further help understand the issue of flaming on other social media sites. |
| first_indexed | 2024-12-13T08:54:35Z |
| format | Article |
| id | doaj.art-28ec35bc15fa4a8c952ff7776b05399e |
| institution | Directory Open Access Journal |
| issn | 2519-089X 2519-0326 |
| language | English |
| last_indexed | 2024-12-13T08:54:35Z |
| publishDate | 2016-06-01 |
| publisher | CSRC Publishing |
| record_format | Article |
| series | Journal of Business and Social Review in Emerging Economies |
| spelling | doaj.art-28ec35bc15fa4a8c952ff7776b05399e2022-12-21T23:53:18ZengCSRC PublishingJournal of Business and Social Review in Emerging Economies2519-089X2519-03262016-06-0121717810.26710/jbsee.v2i1.2020Nobody Cares, Lah!" The Phenomenon of Flaming on YouTube in MalaysiaRevathy Amadera Lingam0Norizah Aripin1Ph.D Candidate, School of Multimedia Technology and Communication, Universiti Utara MalaysiaSenior Lecturer, School of Multimedia Technology and Communication, Universiti Utara MalaysiaObjective: The purpose of this paper is to investigate what motivates people to provide malicious comments on YouTube in Malaysia. This study will also question the differences between how flaming is constructed in each video classification and how are flaming comments categorized. Methodology: This study uses qualitative methods. Literature review has been summarized to contextualize the research problem. Findings: The paper offers rich theoretical insights to understand the practical issue of ridiculous comments by internet users on YouTube. Implications: Flaming or making ridiculous comments on social media has been a serious issue in Malaysia and other countries with high internet usage. Findings of the study will help understand the views of YouTube community in Malaysia on flaming. The study may further help understand the issue of flaming on other social media sites.http://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/20 |
| spellingShingle | Revathy Amadera Lingam Norizah Aripin Nobody Cares, Lah!" The Phenomenon of Flaming on YouTube in Malaysia Journal of Business and Social Review in Emerging Economies |
| title | Nobody Cares, Lah!" The Phenomenon of Flaming on YouTube in Malaysia |
| title_full | Nobody Cares, Lah!" The Phenomenon of Flaming on YouTube in Malaysia |
| title_fullStr | Nobody Cares, Lah!" The Phenomenon of Flaming on YouTube in Malaysia |
| title_full_unstemmed | Nobody Cares, Lah!" The Phenomenon of Flaming on YouTube in Malaysia |
| title_short | Nobody Cares, Lah!" The Phenomenon of Flaming on YouTube in Malaysia |
| title_sort | nobody cares lah the phenomenon of flaming on youtube in malaysia |
| url | http://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/20 |
| work_keys_str_mv | AT revathyamaderalingam nobodycareslahthephenomenonofflamingonyoutubeinmalaysia AT norizaharipin nobodycareslahthephenomenonofflamingonyoutubeinmalaysia |