Hypostases of THEM category in mass media communication
The article focuses on the reflection of the US/THEM category in mass media communication in conditions of sharp confrontation of ideological opponents. It is aimed at revealing the potential of lingvocultural signs to be used as units of generating desirable senses in leading English periodical iss...
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| Format: | Article |
| Language: | Russian |
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Moscow State University of Psychology and Education
2016-10-01
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| Series: | Язык и текст |
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| Online Access: | http://psyjournals.ru/en/langpsy/2016/n3/Chanysheva.shtml |
| _version_ | 1818807335506673664 |
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| author | Chanysheva Zulfira Zakievna |
| author_facet | Chanysheva Zulfira Zakievna |
| author_sort | Chanysheva Zulfira Zakievna |
| collection | DOAJ |
| description | The article focuses on the reflection of the US/THEM category in mass media communication in conditions of sharp confrontation of ideological opponents. It is aimed at revealing the potential of lingvocultural signs to be used as units of generating desirable senses in leading English periodical issues. The alien culture is shown to possess three basic hypostases with xenocultural axiological semantic space taking the lead. The article proves that intercultural massmedia communication is marked by reciprocal influence of semantic spaces and subjective evaluation of information. Xenoprecedent phenomena are viewed as supporting clamps in the process of semantic transformations of national and cultural signs designed to exert a manipulative effect on the target reader. |
| first_indexed | 2024-12-18T19:24:02Z |
| format | Article |
| id | doaj.art-28ef938654f14337a59a92c4f0a2b1cf |
| institution | Directory Open Access Journal |
| issn | 2312-2757 2312-2757 |
| language | Russian |
| last_indexed | 2024-12-18T19:24:02Z |
| publishDate | 2016-10-01 |
| publisher | Moscow State University of Psychology and Education |
| record_format | Article |
| series | Язык и текст |
| spelling | doaj.art-28ef938654f14337a59a92c4f0a2b1cf2022-12-21T20:55:54ZrusMoscow State University of Psychology and EducationЯзык и текст2312-27572312-27572016-10-01339610510.17759/langt.2016030309Hypostases of THEM category in mass media communicationChanysheva Zulfira Zakievna0Bashkir State UniversityThe article focuses on the reflection of the US/THEM category in mass media communication in conditions of sharp confrontation of ideological opponents. It is aimed at revealing the potential of lingvocultural signs to be used as units of generating desirable senses in leading English periodical issues. The alien culture is shown to possess three basic hypostases with xenocultural axiological semantic space taking the lead. The article proves that intercultural massmedia communication is marked by reciprocal influence of semantic spaces and subjective evaluation of information. Xenoprecedent phenomena are viewed as supporting clamps in the process of semantic transformations of national and cultural signs designed to exert a manipulative effect on the target reader.http://psyjournals.ru/en/langpsy/2016/n3/Chanysheva.shtmlUS/THEM categorylingvocultural signsnationally specific signsxenoprecedent phenomenaaxiological semantic spacesense transformations |
| spellingShingle | Chanysheva Zulfira Zakievna Hypostases of THEM category in mass media communication Язык и текст US/THEM category lingvocultural signs nationally specific signs xenoprecedent phenomena axiological semantic space sense transformations |
| title | Hypostases of THEM category in mass media communication |
| title_full | Hypostases of THEM category in mass media communication |
| title_fullStr | Hypostases of THEM category in mass media communication |
| title_full_unstemmed | Hypostases of THEM category in mass media communication |
| title_short | Hypostases of THEM category in mass media communication |
| title_sort | hypostases of them category in mass media communication |
| topic | US/THEM category lingvocultural signs nationally specific signs xenoprecedent phenomena axiological semantic space sense transformations |
| url | http://psyjournals.ru/en/langpsy/2016/n3/Chanysheva.shtml |
| work_keys_str_mv | AT chanyshevazulfirazakievna hypostasesofthemcategoryinmassmediacommunication |