Utilizing e-learning and user loyalty with user satisfaction as mediating variable in public sector context
The advent of information technology has caused people to consider how they can make effective and efficient decisions in various activities. The implementation of information technology systems is expected to be advantageous in facilitating these activities because such systems can provide...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2023-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol7/ijdns_2023_51.pdf |
| _version_ | 1797805276040003584 |
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| author | Neneng Sri Rahayu Muhammad Hasan Dhiaullah Alvita Marsha |
| author_facet | Neneng Sri Rahayu Muhammad Hasan Dhiaullah Alvita Marsha |
| author_sort | Neneng Sri Rahayu |
| collection | DOAJ |
| description | The advent of information technology has caused people to consider how they can make effective and efficient decisions in various activities. The implementation of information technology systems is expected to be advantageous in facilitating these activities because such systems can provide decision-making support and contribute to the success of endeavors in areas such as business, economic, social politics, and education. One common tool used in learning systems is e-learning applications. This research aims to analyze the effect of e-learning on user loyalty with user satisfaction. This research, conducted in Jakarta, is explanatory in nature, targeting individuals who have utilized e-learning applications in their activities, particularly in the field of public sector activities, with a sample size of 163 public sector employees. Data was collected through online questionnaires, and hypothesis testing was conducted through the PLS-SEM method. The results indicate that service quality and perceived value have positive impacts on user satisfaction, which in turn, positively influences user loyalty. |
| first_indexed | 2024-03-13T05:49:37Z |
| format | Article |
| id | doaj.art-28f115032a844ba481330ab8f00a8fd1 |
| institution | Directory Open Access Journal |
| issn | 2561-8148 2561-8156 |
| language | English |
| last_indexed | 2024-03-13T05:49:37Z |
| publishDate | 2023-01-01 |
| publisher | Growing Science |
| record_format | Article |
| series | International Journal of Data and Network Science |
| spelling | doaj.art-28f115032a844ba481330ab8f00a8fd12023-06-13T17:32:17ZengGrowing ScienceInternational Journal of Data and Network Science2561-81482561-81562023-01-01731341134810.5267/j.ijdns.2023.4.004Utilizing e-learning and user loyalty with user satisfaction as mediating variable in public sector contextNeneng Sri RahayuMuhammad Hasan DhiaullahAlvita Marsha The advent of information technology has caused people to consider how they can make effective and efficient decisions in various activities. The implementation of information technology systems is expected to be advantageous in facilitating these activities because such systems can provide decision-making support and contribute to the success of endeavors in areas such as business, economic, social politics, and education. One common tool used in learning systems is e-learning applications. This research aims to analyze the effect of e-learning on user loyalty with user satisfaction. This research, conducted in Jakarta, is explanatory in nature, targeting individuals who have utilized e-learning applications in their activities, particularly in the field of public sector activities, with a sample size of 163 public sector employees. Data was collected through online questionnaires, and hypothesis testing was conducted through the PLS-SEM method. The results indicate that service quality and perceived value have positive impacts on user satisfaction, which in turn, positively influences user loyalty.http://www.growingscience.com/ijds/Vol7/ijdns_2023_51.pdf |
| spellingShingle | Neneng Sri Rahayu Muhammad Hasan Dhiaullah Alvita Marsha Utilizing e-learning and user loyalty with user satisfaction as mediating variable in public sector context International Journal of Data and Network Science |
| title | Utilizing e-learning and user loyalty with user satisfaction as mediating variable in public sector context |
| title_full | Utilizing e-learning and user loyalty with user satisfaction as mediating variable in public sector context |
| title_fullStr | Utilizing e-learning and user loyalty with user satisfaction as mediating variable in public sector context |
| title_full_unstemmed | Utilizing e-learning and user loyalty with user satisfaction as mediating variable in public sector context |
| title_short | Utilizing e-learning and user loyalty with user satisfaction as mediating variable in public sector context |
| title_sort | utilizing e learning and user loyalty with user satisfaction as mediating variable in public sector context |
| url | http://www.growingscience.com/ijds/Vol7/ijdns_2023_51.pdf |
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