Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate

The purpose of the study is to investigate consumer wellbeing because of consumer participation, value co-creation, and customer resilience. This research identified the interaction effect of service climate in the presented context. The data were collected from 490 hotel customers. The structural e...

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Main Authors: Xiaofang Yi, Junaid Ul Haq, Shehzad Ahmed
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-01-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.877083/full
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author Xiaofang Yi
Junaid Ul Haq
Junaid Ul Haq
Shehzad Ahmed
author_facet Xiaofang Yi
Junaid Ul Haq
Junaid Ul Haq
Shehzad Ahmed
author_sort Xiaofang Yi
collection DOAJ
description The purpose of the study is to investigate consumer wellbeing because of consumer participation, value co-creation, and customer resilience. This research identified the interaction effect of service climate in the presented context. The data were collected from 490 hotel customers. The structural equation modelling technique was used to observe the hypotheses testing. Participants of the study positively supported the impact of customer participation on customer wellbeing directly and indirectly. Moreover, results showed the partial mediation of customer resilience and value co-creation between customer participation and customer wellbeing. Service climates strengthen the relationship between customer participation and resilience and value co-creation. Theoretical and practical implications have also been added.
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spelling doaj.art-28f83ff9ed854c708805ca15bad3081f2023-01-17T06:25:18ZengFrontiers Media S.A.Frontiers in Psychology1664-10782023-01-011310.3389/fpsyg.2022.877083877083Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climateXiaofang Yi0Junaid Ul Haq1Junaid Ul Haq2Shehzad Ahmed3Business School, Wuchang University of Technology, Wuhan, Hubei Province, ChinaBusiness School, University of International Business and Economics, Beijing, ChinaFaculty of Management Sciences, Riphah International University, Faisalabad, Punjab, PakistanDepartment of Business Administration, DCC King Fahd University of Petroleum and Minerals, Dhahran, Saudi ArabiaThe purpose of the study is to investigate consumer wellbeing because of consumer participation, value co-creation, and customer resilience. This research identified the interaction effect of service climate in the presented context. The data were collected from 490 hotel customers. The structural equation modelling technique was used to observe the hypotheses testing. Participants of the study positively supported the impact of customer participation on customer wellbeing directly and indirectly. Moreover, results showed the partial mediation of customer resilience and value co-creation between customer participation and customer wellbeing. Service climates strengthen the relationship between customer participation and resilience and value co-creation. Theoretical and practical implications have also been added.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.877083/fullvalue co-creationresiliencecustomer wellbeingservice climatecustomer participation
spellingShingle Xiaofang Yi
Junaid Ul Haq
Junaid Ul Haq
Shehzad Ahmed
Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate
Frontiers in Psychology
value co-creation
resilience
customer wellbeing
service climate
customer participation
title Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate
title_full Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate
title_fullStr Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate
title_full_unstemmed Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate
title_short Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate
title_sort impact of customer participation in value co creation on customer wellbeing a moderating role of service climate
topic value co-creation
resilience
customer wellbeing
service climate
customer participation
url https://www.frontiersin.org/articles/10.3389/fpsyg.2022.877083/full
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AT junaidulhaq impactofcustomerparticipationinvaluecocreationoncustomerwellbeingamoderatingroleofserviceclimate
AT junaidulhaq impactofcustomerparticipationinvaluecocreationoncustomerwellbeingamoderatingroleofserviceclimate
AT shehzadahmed impactofcustomerparticipationinvaluecocreationoncustomerwellbeingamoderatingroleofserviceclimate