Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate
The purpose of the study is to investigate consumer wellbeing because of consumer participation, value co-creation, and customer resilience. This research identified the interaction effect of service climate in the presented context. The data were collected from 490 hotel customers. The structural e...
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Format: | Article |
Language: | English |
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Frontiers Media S.A.
2023-01-01
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Series: | Frontiers in Psychology |
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Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.877083/full |
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author | Xiaofang Yi Junaid Ul Haq Junaid Ul Haq Shehzad Ahmed |
author_facet | Xiaofang Yi Junaid Ul Haq Junaid Ul Haq Shehzad Ahmed |
author_sort | Xiaofang Yi |
collection | DOAJ |
description | The purpose of the study is to investigate consumer wellbeing because of consumer participation, value co-creation, and customer resilience. This research identified the interaction effect of service climate in the presented context. The data were collected from 490 hotel customers. The structural equation modelling technique was used to observe the hypotheses testing. Participants of the study positively supported the impact of customer participation on customer wellbeing directly and indirectly. Moreover, results showed the partial mediation of customer resilience and value co-creation between customer participation and customer wellbeing. Service climates strengthen the relationship between customer participation and resilience and value co-creation. Theoretical and practical implications have also been added. |
first_indexed | 2024-04-10T22:29:24Z |
format | Article |
id | doaj.art-28f83ff9ed854c708805ca15bad3081f |
institution | Directory Open Access Journal |
issn | 1664-1078 |
language | English |
last_indexed | 2024-04-10T22:29:24Z |
publishDate | 2023-01-01 |
publisher | Frontiers Media S.A. |
record_format | Article |
series | Frontiers in Psychology |
spelling | doaj.art-28f83ff9ed854c708805ca15bad3081f2023-01-17T06:25:18ZengFrontiers Media S.A.Frontiers in Psychology1664-10782023-01-011310.3389/fpsyg.2022.877083877083Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climateXiaofang Yi0Junaid Ul Haq1Junaid Ul Haq2Shehzad Ahmed3Business School, Wuchang University of Technology, Wuhan, Hubei Province, ChinaBusiness School, University of International Business and Economics, Beijing, ChinaFaculty of Management Sciences, Riphah International University, Faisalabad, Punjab, PakistanDepartment of Business Administration, DCC King Fahd University of Petroleum and Minerals, Dhahran, Saudi ArabiaThe purpose of the study is to investigate consumer wellbeing because of consumer participation, value co-creation, and customer resilience. This research identified the interaction effect of service climate in the presented context. The data were collected from 490 hotel customers. The structural equation modelling technique was used to observe the hypotheses testing. Participants of the study positively supported the impact of customer participation on customer wellbeing directly and indirectly. Moreover, results showed the partial mediation of customer resilience and value co-creation between customer participation and customer wellbeing. Service climates strengthen the relationship between customer participation and resilience and value co-creation. Theoretical and practical implications have also been added.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.877083/fullvalue co-creationresiliencecustomer wellbeingservice climatecustomer participation |
spellingShingle | Xiaofang Yi Junaid Ul Haq Junaid Ul Haq Shehzad Ahmed Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate Frontiers in Psychology value co-creation resilience customer wellbeing service climate customer participation |
title | Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate |
title_full | Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate |
title_fullStr | Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate |
title_full_unstemmed | Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate |
title_short | Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate |
title_sort | impact of customer participation in value co creation on customer wellbeing a moderating role of service climate |
topic | value co-creation resilience customer wellbeing service climate customer participation |
url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.877083/full |
work_keys_str_mv | AT xiaofangyi impactofcustomerparticipationinvaluecocreationoncustomerwellbeingamoderatingroleofserviceclimate AT junaidulhaq impactofcustomerparticipationinvaluecocreationoncustomerwellbeingamoderatingroleofserviceclimate AT junaidulhaq impactofcustomerparticipationinvaluecocreationoncustomerwellbeingamoderatingroleofserviceclimate AT shehzadahmed impactofcustomerparticipationinvaluecocreationoncustomerwellbeingamoderatingroleofserviceclimate |