INTELLECTUAL PROPERTY MANAGEMENT IN FOOTBALL CLUBS: STRATEGY AND TACTICS TECHNIQUES (On the example of FC "Rubin" municipal institution)
Objective: to form the conceptual framework in the field of intellectual property management in football clubs, to develop directions of intellectual property management development in FC "Rubin" (Kazan). Methods: general scientific methods of theoretical and empirical knowledge. Results...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Tatar Educational Center “Taglimat” Ltd.
2014-06-01
|
| Series: | Russian Journal of Economics and Law |
| Subjects: | |
| Online Access: | https://www.rusjel.ru/jour/article/view/1611 |
| _version_ | 1797255981801930752 |
|---|---|
| author | G. I. Gumerova E. S. Shaimieva |
| author_facet | G. I. Gumerova E. S. Shaimieva |
| author_sort | G. I. Gumerova |
| collection | DOAJ |
| description | Objective: to form the conceptual framework in the field of intellectual property management in football clubs, to develop directions of intellectual property management development in FC "Rubin" (Kazan). Methods: general scientific methods of theoretical and empirical knowledge. Results: the notions "intellectual property management in football clubs" and "management of corporate image of the football club" are differentiated; the methodological approach to the management of the company's value is developed basing on tangible and intangible assets management; the issues of intellectual property objects patenting in the Russian sports (football) are studied; the management of Russian and foreign football clubs is analyszed; th system of intellectual property management in FC "Rubin" (Kazan) is diagnosed. Scientific novelty: the authors have developed the method of evaluation of intellectual property management in the football club based on the methodology for assessing the value of the brands of football clubs by Brand Finance consulting company (UK); generic and specific indicators are distinguished in the intellectual property management in a football club as in the intellectual property and corporate image management. Practical value: the recommendations are formulated in the format strategy and tactics techniques, concerning the industrial property management, confidential documented information, copyright for the intellectual property management in FC "Rubin" (Kazan). |
| first_indexed | 2024-03-08T23:16:10Z |
| format | Article |
| id | doaj.art-28fa55b949fa46ed919b51c9989a7357 |
| institution | Directory Open Access Journal |
| issn | 2782-2923 |
| language | English |
| last_indexed | 2024-04-24T22:14:29Z |
| publishDate | 2014-06-01 |
| publisher | Tatar Educational Center “Taglimat” Ltd. |
| record_format | Article |
| series | Russian Journal of Economics and Law |
| spelling | doaj.art-28fa55b949fa46ed919b51c9989a73572024-03-20T08:16:47ZengTatar Educational Center “Taglimat” Ltd.Russian Journal of Economics and Law2782-29232014-06-010231421609INTELLECTUAL PROPERTY MANAGEMENT IN FOOTBALL CLUBS: STRATEGY AND TACTICS TECHNIQUES (On the example of FC "Rubin" municipal institution)G. I. Gumerova0E. S. Shaimieva1Head of the Department of Educational Projects of the Department of Educational Projects and ProgramsInstitute of Economics, Management and Law, Kazan)Objective: to form the conceptual framework in the field of intellectual property management in football clubs, to develop directions of intellectual property management development in FC "Rubin" (Kazan). Methods: general scientific methods of theoretical and empirical knowledge. Results: the notions "intellectual property management in football clubs" and "management of corporate image of the football club" are differentiated; the methodological approach to the management of the company's value is developed basing on tangible and intangible assets management; the issues of intellectual property objects patenting in the Russian sports (football) are studied; the management of Russian and foreign football clubs is analyszed; th system of intellectual property management in FC "Rubin" (Kazan) is diagnosed. Scientific novelty: the authors have developed the method of evaluation of intellectual property management in the football club based on the methodology for assessing the value of the brands of football clubs by Brand Finance consulting company (UK); generic and specific indicators are distinguished in the intellectual property management in a football club as in the intellectual property and corporate image management. Practical value: the recommendations are formulated in the format strategy and tactics techniques, concerning the industrial property management, confidential documented information, copyright for the intellectual property management in FC "Rubin" (Kazan).https://www.rusjel.ru/jour/article/view/1611intellectual property objectsfootball clubfootball as a sport of high achievements, hi-tech managementthe value of the football cluborganizational-legal form |
| spellingShingle | G. I. Gumerova E. S. Shaimieva INTELLECTUAL PROPERTY MANAGEMENT IN FOOTBALL CLUBS: STRATEGY AND TACTICS TECHNIQUES (On the example of FC "Rubin" municipal institution) Russian Journal of Economics and Law intellectual property objects football club football as a sport of high achievements, hi-tech management the value of the football club organizational-legal form |
| title | INTELLECTUAL PROPERTY MANAGEMENT IN FOOTBALL CLUBS: STRATEGY AND TACTICS TECHNIQUES (On the example of FC "Rubin" municipal institution) |
| title_full | INTELLECTUAL PROPERTY MANAGEMENT IN FOOTBALL CLUBS: STRATEGY AND TACTICS TECHNIQUES (On the example of FC "Rubin" municipal institution) |
| title_fullStr | INTELLECTUAL PROPERTY MANAGEMENT IN FOOTBALL CLUBS: STRATEGY AND TACTICS TECHNIQUES (On the example of FC "Rubin" municipal institution) |
| title_full_unstemmed | INTELLECTUAL PROPERTY MANAGEMENT IN FOOTBALL CLUBS: STRATEGY AND TACTICS TECHNIQUES (On the example of FC "Rubin" municipal institution) |
| title_short | INTELLECTUAL PROPERTY MANAGEMENT IN FOOTBALL CLUBS: STRATEGY AND TACTICS TECHNIQUES (On the example of FC "Rubin" municipal institution) |
| title_sort | intellectual property management in football clubs strategy and tactics techniques on the example of fc rubin municipal institution |
| topic | intellectual property objects football club football as a sport of high achievements, hi-tech management the value of the football club organizational-legal form |
| url | https://www.rusjel.ru/jour/article/view/1611 |
| work_keys_str_mv | AT gigumerova intellectualpropertymanagementinfootballclubsstrategyandtacticstechniquesontheexampleoffcrubinmunicipalinstitution AT esshaimieva intellectualpropertymanagementinfootballclubsstrategyandtacticstechniquesontheexampleoffcrubinmunicipalinstitution |