Kampanye Bahaya Rokok dan Pendekatan Rasa Takut (Fear Appeal)
This research aims to assess whether campaign on dangers of smoking have been appropriate as good persuasive message using Extended Parallel Process Model (EPPM)theory by Kim Witte. Persuasion message should contain two aspects: to provide threat on dangers of smoking and at the same time to give a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2017-05-01
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| Series: | Jurnal Aspikom |
| Subjects: | |
| Online Access: | http://jurnalaspikom.org/index.php/aspikom/article/view/140 |