A Comprehensive Analysis of Chanel’s Advertising Strategy
This research delves into the profound impact of CHANEL’s advertising strategies, recognizing them as a pivotal element in shaping the brand’s identity and influencing consumer behavior. CHANEL, a globally acclaimed luxury fashion brand, is renowned not only for its distinctive style and impeccable...
Main Author: | Liu Jingchu |
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Format: | Article |
Language: | English |
Published: |
EDP Sciences
2024-01-01
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Series: | SHS Web of Conferences |
Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/05/shsconf_iclcc2024_03016.pdf |
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