A Comprehensive Analysis of Chanel’s Advertising Strategy

This research delves into the profound impact of CHANEL’s advertising strategies, recognizing them as a pivotal element in shaping the brand’s identity and influencing consumer behavior. CHANEL, a globally acclaimed luxury fashion brand, is renowned not only for its distinctive style and impeccable...

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Bibliographic Details
Main Author: Liu Jingchu
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2024/05/shsconf_iclcc2024_03016.pdf

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