Dormant Account Reactivation at Al–Shajar Capital
The case study highlights the importance of finding a simple and cost effective solution to a core business problem. It elaborates the cost effective approach of Al-Shajar Capital’s Management in reactivating its dormant client base in order to capitalize the post Polling Stock Market rally. In orde...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Management
2019-12-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | http://jmsnew.iobmresearch.com/index.php/ijelcs/article/view/284 |