The Tourism Image of Region as an Instrument to Manage Its Investment Attractiveness
The article is aimed at researching the theoretical and practical approaches to the definition and formation of the tourism image of region; identifing the problems influencing formation of a positive image, and developing recommendations on improvement of tourism image in the context of attraction...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-03-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2019-3_0-pages-102_107.pdf |
| _version_ | 1818012980410843136 |
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| author | Bogdan Nataliia M. Sidelnyk Valeriia V. |
| author_facet | Bogdan Nataliia M. Sidelnyk Valeriia V. |
| author_sort | Bogdan Nataliia M. |
| collection | DOAJ |
| description | The article is aimed at researching the theoretical and practical approaches to the definition and formation of the tourism image of region; identifing the problems influencing formation of a positive image, and developing recommendations on improvement of tourism image in the context of attraction of investments. A theoretical generalization of approaches to defining the category of «image of region» is carried out; a number of factors that impact formation of the image of region is determined; it is proved that they can characterize the investment climate and influence the increase or, conversely, the decline in investment activity. It is substantiated that formation of the tourism image of the region is a pre-created image with the help of existing resources, which forms a positive attitude of consumer with the help of the formed sequential measures. The defining role of local authorities in formation of investment receipts in the region is determined. It is suggested to understand the investment attractive environment as the investment climate, i. e., the formed objective indicators that promote investment revenues and define the level of investor’s readiness for investment. According to the results of research directions of creation and maintenance of a positive tourism image of region in the context of attraction of internal and external investments are developed. |
| first_indexed | 2024-04-14T06:27:47Z |
| format | Article |
| id | doaj.art-292dbdff106f4330a7d12f86aa3a10c8 |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-04-14T06:27:47Z |
| publishDate | 2019-03-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-292dbdff106f4330a7d12f86aa3a10c82022-12-22T02:07:44ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2019-03-01349410210710.32983/2222-4459-2019-3-102-107The Tourism Image of Region as an Instrument to Manage Its Investment AttractivenessBogdan Nataliia M.0Sidelnyk Valeriia V.1O. M. Beketov National University of Urban Economy in KharkivO. M. Beketov National University of Urban Economy in KharkivThe article is aimed at researching the theoretical and practical approaches to the definition and formation of the tourism image of region; identifing the problems influencing formation of a positive image, and developing recommendations on improvement of tourism image in the context of attraction of investments. A theoretical generalization of approaches to defining the category of «image of region» is carried out; a number of factors that impact formation of the image of region is determined; it is proved that they can characterize the investment climate and influence the increase or, conversely, the decline in investment activity. It is substantiated that formation of the tourism image of the region is a pre-created image with the help of existing resources, which forms a positive attitude of consumer with the help of the formed sequential measures. The defining role of local authorities in formation of investment receipts in the region is determined. It is suggested to understand the investment attractive environment as the investment climate, i. e., the formed objective indicators that promote investment revenues and define the level of investor’s readiness for investment. According to the results of research directions of creation and maintenance of a positive tourism image of region in the context of attraction of internal and external investments are developed.http://www.business-inform.net/export_pdf/business-inform-2019-3_0-pages-102_107.pdftourism image of regionpositive image of regioninvestmentsinvestment attractivenessfactors influencing the investment attractiveness |
| spellingShingle | Bogdan Nataliia M. Sidelnyk Valeriia V. The Tourism Image of Region as an Instrument to Manage Its Investment Attractiveness Bìznes Inform tourism image of region positive image of region investments investment attractiveness factors influencing the investment attractiveness |
| title | The Tourism Image of Region as an Instrument to Manage Its Investment Attractiveness |
| title_full | The Tourism Image of Region as an Instrument to Manage Its Investment Attractiveness |
| title_fullStr | The Tourism Image of Region as an Instrument to Manage Its Investment Attractiveness |
| title_full_unstemmed | The Tourism Image of Region as an Instrument to Manage Its Investment Attractiveness |
| title_short | The Tourism Image of Region as an Instrument to Manage Its Investment Attractiveness |
| title_sort | tourism image of region as an instrument to manage its investment attractiveness |
| topic | tourism image of region positive image of region investments investment attractiveness factors influencing the investment attractiveness |
| url | http://www.business-inform.net/export_pdf/business-inform-2019-3_0-pages-102_107.pdf |
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