The Tourism Image of Region as an Instrument to Manage Its Investment Attractiveness

The article is aimed at researching the theoretical and practical approaches to the definition and formation of the tourism image of region; identifing the problems influencing formation of a positive image, and developing recommendations on improvement of tourism image in the context of attraction...

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Bibliographic Details
Main Authors: Bogdan Nataliia M., Sidelnyk Valeriia V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2019-03-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/export_pdf/business-inform-2019-3_0-pages-102_107.pdf

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