EXAMINATION OF CULTURAL ROUTES OF TURKEY IN THE CONTEXT OF DESTINATION MARKETING WITH PEST ANALYSIS

ABSTRACT: Values such as historical and cultural heritage and natural beauties belonging to a destination are very important in terms of identity creation and marketing of destinations. The attractiveness of these values, which are in the tourism sector, which is developing with a rapidly increasing...

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Bibliographic Details
Main Author: Simge ŞALVARCI
Format: Article
Language:English
Published: Dokuz Eylul University 2022-03-01
Series:Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/2098035