EXAMINATION OF CULTURAL ROUTES OF TURKEY IN THE CONTEXT OF DESTINATION MARKETING WITH PEST ANALYSIS
ABSTRACT: Values such as historical and cultural heritage and natural beauties belonging to a destination are very important in terms of identity creation and marketing of destinations. The attractiveness of these values, which are in the tourism sector, which is developing with a rapidly increasing...
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Format: | Article |
Language: | English |
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Dokuz Eylul University
2022-03-01
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Series: | Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi |
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Online Access: | https://dergipark.org.tr/tr/download/article-file/2098035 |