ANALYSIS, SELECTION AND RANKING OF FOREIGN MARKETS. A COMPREHENSIVE APPROACH
Choosing the appropriate markets for growth and development is essential for a company that wishes expanding businesses through international economic exchanges. But in this business case foreign markets research is not sufficient even though is an important chapter in the decision technology an...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2013-12-01
|
| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2013-06/20_Neamtu%20L,%20Neamtu%20A.pdf |
| Summary: | Choosing the appropriate markets for growth and development is essential for a company that wishes
expanding businesses through international economic exchanges. But in this business case foreign markets
research is not sufficient even though is an important chapter in the decision technology and an indispensable
condition for achieving firm’s objectives. If in marketing on the national market this market is defined requiring
no more than its prospection and segmentation, in the case of the international market outside the research
process there is a need of a selection of markets and their classification. Companies that have this intention
know little or nothing about the conditions offered by a new market or another. Therefore, they must go, step by
step, through a complex analysis process, multilevel- type, composed of selection and ranking of markets
followed by the proper research through exploration and segmentation, which can lead to choosing the most
profitable markets. In this regard, within this study, we propose a multi-criteria model for selection and ranking
of international development markets, allowing companies access to those markets which are in compliance with
the company's development strategy. |
|---|---|
| ISSN: | 1844-7007 1844-7007 |